Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.

ZAP~POST Alternative for Australian Shopify Brands

Q: What is the Australian alternative to ZAP~POST?

ZAP~POST is a UK-based Shopify Flow direct-mail app whose standard mailing location is the UK. TouchDrop serves the United States, the UK, Australia and the Netherlands with self-serve Shopify retention postcards, domestic mailing, Klaviyo and Omnisend segments, and discount-code and QR attribution measured against a holdout. Choose ZAP~POST for its embedded Shopify Flow app, free entry tier or listed European fulfilment partners.

ZAP~POST is a strong Shopify Flow direct-mail app for UK and European brands, with a genuine embedded Shopify app and a free entry tier. TouchDrop also serves the UK, plus the US, Australia and the Netherlands, for self-serve retention postcards with domestic mailing, regional billing and per-recipient attribution.

Written by Hylke Reitsma, co-founder of TouchDrop

Last updated: 29 October 2026. ZAP~POST facts on this page were checked against zappost.com on 27 July 2026; details change, so confirm current terms on their site.

Choosing an Australian alternative to ZAP~POST for Shopify direct mail, with local Australia Post fulfilment

Which should you choose?

Choose TouchDrop if you want self-serve retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic mailing and a unique code and QR on every card.
Choose ZAP~POST if you want its embedded Shopify Flow app, free entry tier with low minimums or listed European fulfilment partners, and are happy to wire your own attribution through Google Analytics.
Switching probably isn't worth it if you need its listed European destinations outside the UK and the Netherlands, or prefer its Shopify Flow and attribution setup; TouchDrop also mails the UK and Netherlands domestically.

How TouchDrop compares to ZAP~POST

ZAP~POST fires mail from Shopify Flow with all-in per-Zap pricing and a unique QR per recipient, leaving campaign measurement to you. TouchDrop ships the measurement too: a unique Shopify discount code per recipient and a holdout, so incremental ROI is read for you, with Australian fulfilment.

Feature	TouchDrop	ZAP~POST
What it is	Shopify-native postcard campaign platform	Trigger-based direct-mail app (Shopify Flow)
Shopify connection	Native event triggers + CSV	Embedded Shopify app + Shopify Flow
Marketing integrations	Klaviyo and Omnisend segment sync built in	Klaviyo, HubSpot, Braze, Zapier
Attribution	Unique Shopify discount code + QR, holdout-measured	Unique QR per recipient; measurement left to you
Fulfilment	USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands	UK main; partners in US, DE, NL, FR, IT
Australian sending	Domestic, in days	Not listed
Currency	USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands)	GBP (from 48p per send, per their site)

When ZAP~POST is the better choice

You need its listed European destinations outside the UK and the Netherlands; TouchDrop also serves the UK and Netherlands domestically.
You want the lowest-commitment start: a genuine embedded Shopify Flow app with a free entry tier and true low minimums.
Your team is happy to wire up its own attribution through Google Analytics and the QR tracking it provides.

When TouchDrop is the better choice

Your customers are in Australia, which is missing from ZAP~POST's list of mailing locations (the UK, plus partners in the US, Germany, the Netherlands, France and Italy). TouchDrop lodges with Australia Post.
You would rather not build the measurement. ZAP~POST's FAQ leaves tracking campaign efficacy to you; TouchDrop ties each order to a card through that card's own Shopify discount code, over a 60-day window.
You want limits on how often one customer hears from you: TouchDrop waits 45 days after a send before mailing the same person again and caps anyone at three pieces in a rolling 90 days.

Frequently asked questions

Does ZAP~POST mail within Australia?

Its site says the UK is its main standard mailing location, with international sending via in-country partners in the US, Germany, the Netherlands, France and Italy. Australia is not listed. TouchDrop prints and lodges inside Australia via Australia Post.

Is ZAP~POST a Shopify app?

Yes. ZAP~POST has an embedded Shopify App Store app and triggers mail from Shopify Flow, with pre-built templates. TouchDrop is also Shopify-native, and adds built-in Klaviyo segment sync and a CSV path.

How does attribution compare?

ZAP~POST generates a unique, trackable QR code per recipient and passes tracking codes into your analytics, but notes that measuring campaign efficacy is left to you. TouchDrop pairs the QR with a unique Shopify discount code and a holdout so incremental revenue is measured for you.

What is the Australian alternative to ZAP~POST?

TouchDrop, if your customers are in Australia. ZAP~POST fires mail from Shopify Flow; TouchDrop fires it from Klaviyo or Omnisend segments or a Klaviyo flow webhook, then prints and lodges each card inside Australia and bills in AUD with GST. See touchdrop.com.au/guide/pricing.

What switching involves

Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.

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