Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.

Poplar Alternative for Australian Shopify Brands

Q: What is the Australian alternative to Poplar?

Both Poplar and TouchDrop mail US customers. Poplar sells prospecting, lookalike and demographic targeting, site-visitor retargeting, letters and bifolds, and a free plan. TouchDrop focuses on self-serve retention postcards to existing Shopify customers, publishes per-card USD pricing and also serves the UK, Australia and the Netherlands; each market mails domestic addresses only.

Poplar is a New York direct mail platform with a free plan, a Shopify app, Klaviyo flows and prospecting tools, and its own FAQ says it mails only within the US. TouchDrop also mails US customers, focusing on self-serve retention postcards for existing Shopify customers with published per-card USD pricing, and also serves the UK, Australia and the Netherlands.

Written by Hylke Reitsma, co-founder of TouchDrop

Last updated: 29 October 2026. Poplar facts checked against heypoplar.com/pricing, heypoplar.com/faq, heypoplar.com/capabilities, heypoplar.com/about-us, Poplar's Klaviyo integration page and Poplar's Shopify App Store listing on 26 September 2026. Poplar lists prices in dollars without a currency code, for US mail; confirm current terms on their site.

Poplar alternative for Australian Shopify brands: postcards circling inside a US map outline while one postcard flies from an online store across the ocean to an Australian letterbox

Which should you choose?

Choose TouchDrop if you want self-serve win-back, abandoned-cart and post-purchase postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with published regional pricing and domestic mailing.
Choose Poplar if you want prospecting for US audiences (lookalike and demographic targeting, site-visitor retargeting), or you want letters, bifolds and a free plan to start.
Switching probably isn't worth it if you need Poplar's US prospecting or site-visitor retargeting; TouchDrop mails existing customers and subscribers in the United States, the UK, Australia and the Netherlands, with domestic delivery in each market.

Short answer: Both Poplar and TouchDrop mail US customers. Poplar's advantages are prospecting, lookalike and demographic targeting, site-visitor retargeting, letters and bifolds, and a free plan. TouchDrop focuses on self-serve retention postcards to existing Shopify customers, with published per-card USD pricing and domestic mailing in the US, UK, Australia and the Netherlands.

How TouchDrop compares to Poplar

Both platforms turn customer data into printed postcards. A cart left behind, a buyer gone quiet or a new order sets off a card, and a code or QR on it ties the sale back. Poplar also works further up the funnel. Its capabilities page lists lookalike prospecting, demographic targeting across more than 2,000 attributes, email-to-address matching and site-visitor retargeting. Poplar is a product of Share Local Media, and its about page claims 750+ clients and more than 1 billion pieces mailed. TouchDrop stays with the customers you already have, in the four countries where it prints.

Feature	TouchDrop	Poplar
Where it mails	United States, the UK, Australia and the Netherlands, each to domestic addresses	Within the US only (its FAQ)
Plans	Published regional plans; USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands)	Free at $0; Lite $249/month or $208/month billed annually; Pro $499/month or $416/month billed annually; Enterprise custom
4x6 postcard rate	Different format: 8.5 x 5.5 in in the US; US postcards start at US$0.65 per card on Scale for a single send of 501+ cards; automations and smaller sends cost US$0.79 per card. US monthly plans are Starter US$79, Growth US$199 and Scale US$399, all USD.	From $0.73 (Free), $0.66 (Lite), $0.55 (Pro), production and postage included
Shopify	Custom-app setup inside TouchDrop, for discount codes and order attribution	Shopify App Store app, rated 5.0 from 8 reviews
Klaviyo	Segment sync and Flow webhooks	Mail steps inside Klaviyo flows
Omnisend	Segment sync	Listed as an integration
Prospecting	Not offered	Lookalike and demographic targeting, email-to-address matching, site-visitor retargeting
Formats	Marketing postcards: 8.5 x 5.5 in (US), 210 x 99 mm (UK, AU, NL)	4x6, 6x9 and 6x11 postcards, letters, bifolds, trifolds
Attribution	Unique Shopify discount code and QR per card, 60-day window	Order-to-address matching, plus unique promo codes and QR codes
Delivery time	Domestic mailing in each market; check the destination market's delivery guide	First Class often in 3 business days and almost always within 7; standard mail 7-12 days

When Poplar is the better choice

You want Poplar's free plan or formats beyond postcards. Both platforms mail US customers; Poplar also offers letters and bifolds, while TouchDrop offers marketing postcards only.
You want to find new customers by mail. Lookalike audiences, demographic targeting and site-visitor retargeting are Poplar products with no TouchDrop equivalent.
You need formats beyond postcards. Poplar prices letters, bifolds and trifolds as well as three postcard sizes.
You want to trial the channel without a monthly fee. Poplar's Free plan costs $0 a month and is aimed at brands with fewer than 10,000 customers.
You want holdout groups in campaign setup. Poplar lets you hold back a percentage of a segment and compare the two groups to measure lift.

When TouchDrop is the better choice

You want retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic mailing in each market. Both platforms cover the US; TouchDrop also covers UK, Australian and Dutch addresses.
You want published regional pricing: USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands); see the pricing guide for your market.
You want retention flows ready to switch on: abandoned cart, win-back and post-purchase, triggered from Shopify or a Klaviyo segment.
You want each sale tied to one recipient. Every card carries its own Shopify discount code and QR code, read in a live ROAS dashboard over a 60-day window.
You also sell into the UK or the Netherlands. The same platform runs UK campaigns with local UK printing and Dutch campaigns delivered via PostNL.

Frequently asked questions

Does Poplar mail to Australia?

No. Poplar's FAQ says it currently only supports mailing within the US (checked 26 September 2026). TouchDrop prints and lodges inside Australia via Australia Post, with delivery typically 3-7 business days.

What is the best Poplar alternative for Australian Shopify brands?

TouchDrop. It runs abandoned-cart, win-back and post-purchase postcards from Klaviyo segments and flow webhooks, plus Omnisend segment sends, prints and lodges them inside Australia, bills in AUD with GST included, and gives every card its own Shopify discount code and QR code for attribution.

How much does Poplar cost?

Poplar's pricing page lists a Free plan at $0 a month, Lite at $249 a month ($208 a month billed annually), Pro at $499 a month ($416 a month billed annually) and custom Enterprise pricing. A 4x6 postcard costs from $0.73 on Free, $0.66 on Lite and $0.55 on Pro, and Poplar says the per-piece price covers production, postage, processing and reporting. Those rates are for US mail. US postcards start at US$0.65 per card on Scale for a single send of 501+ cards; automations and smaller sends cost US$0.79 per card. US monthly plans are Starter US$79, Growth US$199 and Scale US$399, all USD. UK plans start at £39/month; Australian pricing is in AUD including GST and Dutch pricing is in EUR.

Does Poplar work with Shopify and Klaviyo?

Yes. Poplar Mail is on the Shopify App Store, rated 5.0 from 8 reviews (checked 26 September 2026), and Poplar's Klaviyo integration drops direct mail into Klaviyo flows. It also lists Omnisend, Ometria, Iterable, Customer.io and others. TouchDrop connects Shopify through a custom-app setup inside TouchDrop and syncs Klaviyo and Omnisend segments.

Can TouchDrop find new customers the way Poplar does?

No. Poplar sells lookalike prospecting, demographic targeting, email-to-address matching and site-visitor retargeting, and its pricing page adds $0.07 per match for email-to-address append and $0.07 per address for lookalike modelling. TouchDrop mails customers who have already bought from you or joined your list.

What switching involves

Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.

Compare other direct mail platforms

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