Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.

PostPilot Alternative for Australian Shopify Brands

Q: What's the best PostPilot alternative for Australian brands?

TouchDrop is the self-serve, retention-first option for Shopify brands mailing existing customers in the United States, the UK, Australia and the Netherlands, with domestic printing and postage in each market. PostPilot serves the US and UK and also sells prospecting, handwritten cards, Amazon attribution and a managed service with a dedicated team on Pro; those capabilities, not US or UK availability alone, are reasons to choose it.

TouchDrop is the self-serve PostPilot alternative for retention postcards to existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic printing and postage in each market. PostPilot is the US category leader, and its published infrastructure serves the US and UK; the choice is retention-first software versus its additional managed-service, prospecting and mail-format capabilities, not US or UK availability alone.

Written by Hylke Reitsma, co-founder of TouchDrop

Last updated: 29 October 2026. Every PostPilot fact on this page was checked against PostPilot's own live pages on 26 September 2026; details change, so confirm current terms on their site.

PostPilot alternative for Australian Shopify brands: a marketing postcard travelling from US skyline infrastructure across the ocean to a classic Australian letterbox

Which should you choose?

Choose TouchDrop if you run retention postcards yourself for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with regional billing and domestic mailing.
Choose PostPilot if you want the managed service and dedicated team on Pro, handwritten cards, the Amazon (Halo) integration or PostPilot's prospecting layer (AcquisitionAI, MailMatch, SiteMatch).
Switching probably isn't worth it if your campaigns rely on those managed-service, prospecting, handwriting or Amazon capabilities; keep PostPilot for those campaigns and move only retention flows that TouchDrop can replace, regardless of country.

How TouchDrop compares to PostPilot

The core workflow is the same on both platforms: connect your Shopify store, set a trigger (abandoned cart, win-back, post-purchase), design your postcard, and the platform mails it automatically. The difference is who runs the channel and which capabilities you need. PostPilot's pricing page lists plants in South Carolina, Arizona and London and prices every plan in USD. TouchDrop is self-serve and mails domestic addresses in the United States, the UK, Australia and the Netherlands, using USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands.

US postcards start at US$0.65 per card on Scale for a single send of 501+ cards; automations and smaller sends cost US$0.79 per card. US monthly plans are Starter US$79, Growth US$199 and Scale US$399, all USD. UK plans start at £39/month; Australian pricing is in AUD including GST and Dutch pricing is in EUR.

Feature	TouchDrop	PostPilot
Built for market	the United States, the UK, Australia and the Netherlands; domestic addresses only	US and UK
Postal network	USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands	USPS from its South Carolina and Arizona plants; Royal Mail from its London plant
Currency	USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands)	USD on all published plans
Lifecycle triggers	Abandoned cart, win-back, post-purchase, Klaviyo or Omnisend segment	Yes, incl. abandoned cart, win-back and retention flows
Shopify integration	Native event triggers	Native
Klaviyo & Omnisend	Segment sync for both	Klaviyo (Premier Tech Partner); no Omnisend listed
Revenue attribution	Per-recipient QR + unique Shopify discount code, ROAS dashboard	Yes, incl. holdout testing
Handwritten cards	No	Yes (US$1.89-2.99 per card)
Suppression & frequency caps	Automated on every campaign	Yes
Support hours	AEST business hours	US time zones

When PostPilot is the better choice

You want PostPilot's own print infrastructure and free plan. PostPilot prints locally in both markets, and its scale there is real: local postage rates, local transit times, and a free plan with no contracts or minimums per its published pricing. TouchDrop also mails the US and UK; location alone is not the reason to choose PostPilot.
You want handwritten cards. PostPilot offers robot-handwritten cards at US$1.89-2.99 per piece. TouchDrop does not offer a handwriting format.
You sell on Amazon. PostPilot's Halo product integrates with Amazon Seller Central, a surface TouchDrop does not touch.
You want acquisition mail, not just retention. PostPilot sells a full prospecting layer: AcquisitionAI lookalike audiences, MailMatch postal-address matching for email prospects, and SiteMatch retargeting of anonymous site visitors. TouchDrop does not do prospecting or anonymous retargeting; it mails your existing customers and known contacts.

When TouchDrop is the better choice

Your existing Shopify customers are in the United States, the UK, Australia and the Netherlands, and you want self-serve retention postcards printed and mailed domestically in each market.
You want regional billing: USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands).
Australian address hygiene is handled: AU address validation, postcode checks, parcel-locker filtering, suppression lists and frequency caps run automatically on every campaign.
The proven lifecycle flows are pre-built: abandoned cart, win-back and post-purchase triggers from Shopify and Klaviyo events, Omnisend segment sends, and a CSV path for any other stack.
Attribution is per-recipient: every card carries a unique Shopify discount code and QR code, so recovered sales attribute to the individual recipient in a live ROAS dashboard.

Frequently asked questions

Is PostPilot available in Australia?

PostPilot's published pricing and facilities cover the US and UK: printing plants in South Carolina, Arizona and London, with all plans priced in USD (checked 26 September 2026). It does not state Australian printing or Australia Post lodgement. TouchDrop prints and lodges inside Australia via Australia Post, with delivery typically 3-7 business days.

What is the best PostPilot alternative for Australian Shopify brands?

TouchDrop. It runs the same trigger-based postcard flows (abandoned cart, win-back, post-purchase, Klaviyo or Omnisend segments), prints and lodges inside Australia, bills in AUD with GST included, and attributes each sale with a per-recipient discount code and QR scan tracking.

How does TouchDrop pricing compare to PostPilot's?

PostPilot prices plan and card rate together, all in USD (checked 26 September 2026): the Growth plan pairs US cards from 68 cents postage included with a US$99 monthly fee, the Pro plan pairs cards at 64 cents or less with US$499 monthly, and its headline from-58-cents rate applies at the highest volumes. US postcards start at US$0.65 per card on Scale for a single send of 501+ cards; automations and smaller sends cost US$0.79 per card. US monthly plans are Starter US$79, Growth US$199 and Scale US$399, all USD. UK plans start at £39/month; Australian pricing is in AUD including GST and Dutch pricing is in EUR. TouchDrop's regional sites publish the current rates and plans.

Does PostPilot integrate with Klaviyo?

Yes. PostPilot lists Klaviyo Premier Tech Partner status, alongside Shopify, Recharge and an open API. TouchDrop also syncs Klaviyo segments natively, and adds Omnisend segment sync and a CSV path for any other stack.

Can TouchDrop run the same campaign types as PostPilot?

The core retention flows are the same: abandoned cart, win-back and post-purchase postcards triggered from Klaviyo or Omnisend segments or a Klaviyo flow webhook. PostPilot additionally sells an acquisition layer (AcquisitionAI lookalike prospecting, MailMatch address matching for email prospects, and SiteMatch anonymous-visitor retargeting) that TouchDrop does not offer. TouchDrop focuses on self-serve retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic printing and postage in each market.

What switching involves

Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.

Step by step, with what carries over and what does not: the PostPilot switching checklist.

Head-to-head comparisons

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