Direct mail guides

All 12 guides

• Australia Post Direct Mail Pricing Guide 2026

  What drives Australian direct mail costs in 2026: postage products, format and weight, volume and lodgement, and how bundled per-card pricing compares.

• Australian Addressing Rules for Direct Mail

  Australian postcode and addressing standards for direct mail: address format, suburb-postcode matching, and which address types cannot receive mail.

• Australian Privacy Law for Direct Mail Campaigns

  Australian privacy law as it applies to direct mail: the Privacy Act, Spam Act obligations, the Do Not Mail register, and what compliance requires.

• Automated Direct Mail for Shopify (Australia)

  How Australian Shopify brands use triggered postcards to win back customers, with local fulfilment and QR-code attribution. A practical 2026 guide.

• BFCM Direct Mail Playbook for Shopify Brands

  Six direct-mail plays to run alongside Klaviyo email and SMS this Black Friday and Cyber Monday, built for Shopify brands in Australia and the UK.

• Christmas Direct Mail in Australia: 2026 Timing Guide

  When to design, lodge and land Christmas direct mail in Australia: working back from Australia Post's sending dates, plus the flows that suit the season.

• Direct Mail Response Rate + ROI Benchmarks 2026

  Published direct mail benchmarks in one place: response rates, ROI, cost per acquisition and delivery speeds, each with a named, linked source.

• Direct Mail Services in Australia: How to Choose

  Mail houses, automation platforms and DIY: what each kind of Australian direct mail service costs, who it suits, and the questions to ask before you commit.

• Do You Need Consent to Send Postcards to UK Customers?

  Postcards to your own UK customers run on legitimate interests in most cases, not consent. What UK GDPR, PECR, the MPS and the CAP Code ask of you.

• GST on Direct Mail Campaigns in Australia

  How GST applies to direct mail for Australian businesses: GST on print and postage, input tax credits, and what TouchDrop issues for your records.

• How to Measure Direct Mail ROI in Australia

  How to measure direct mail ROI honestly: per-recipient discount codes and QR codes, an attribution window, and a holdout to isolate incremental revenue.

• Postcard Marketing in Australia: The 2026 Guide

  How Australian brands run postcard marketing in 2026: formats, targeting, personalisation, delivery windows, costs and the attribution that makes it measurable.

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Direct mail in Australia · Use cases · Comparisons · Alternatives · Glossary · News