Pricing & Postage

Per touch, yes, and it is worth being straight about that: email costs cents to send and a postcard costs dollars. That is exactly why mail is a segment tool rather than a list tool. You mail the customers where the economics work, usually lapsed buyers and high-value abandoned carts, and leave the rest to email. Judge it on return per dollar against a holdout rather than on cost per touch, and plan on roughly 2.5x incremental for well-targeted retention mail rather than assuming a headline figure.

One per-card rate covers print production, postage, the QR code and the unique discount code. There is no separate Royal Mail line item and no print quote to chase, because postage is bundled into that rate. Your platform subscription is billed separately. Current per-card rates and plan prices are on the pricing page, in GBP.

No minimum order and no lock-in contract. You can trigger a single postcard. Your batch is lodged as part of a much larger run by a licensed UK mail house, so your own volume does not have to clear a postal minimum for the rate to apply. There is no minimum commitment period, and you can cancel anytime.

Launching a segment campaign can send postcards to people who are already in that segment. The first run checks the existing audience for address eligibility, suppression and the campaign's other sending rules. It does not automatically start with future joiners only. Later runs can pick up newly eligible people, including contacts previously deferred or suppressed. The first send counts toward your plan's monthly postcard allowance. Before launch, check the audience preview, remaining allowance, quoted per-card rate and any required postage funding. A segment's raw member count is not a confirmed chargeable-card count. Rates depend on the market, plan, resolved send size and applicable discounts. If the proposed send exceeds the available allowance or required funding, resolve that limit before launching. For a small test, choose a smaller eligible audience. A supported per-recipient Klaviyo Flow webhook is a separate setup from polling a segment.

Across three win-back sends (1,901 cards in Australia and the UK, April to July 2026), the first QR scans came 3 to 5 days after lodgement. 23 orders used the card's discount code: 10 within 14 days of lodgement, a median of 15 days, 21 within 30 days and the last on day 39. Give a campaign at least a month before you judge it; TouchDrop's 60-day attribution window exists for this reason.

Postage rates move over time, and commercial rates move with them. Your per-card rate is therefore current rather than locked, and the live figure is always the one on the pricing page. We do not publish a price guarantee we cannot keep, so if a rate change is coming you should expect the per-card figure to be restated rather than absorbed indefinitely.

You can cancel from inside the app. There is no retention call to sit through and no form to request. This is a common complaint about direct mail vendors generally, so it is a fair thing to check before you sign up with anyone.

Addresses that fail validation are excluded before printing rather than being mailed and wasted. Parcel lockers and parcel collect points are filtered out too, because they do not accept addressed marketing mail. You are not paying postage on a card that was never going to arrive.

Yes. An invoice is issued for both your per-card postage and your platform plan, in GBP, showing VAT where applicable.

Size the test from the segment rather than a round number. Pick one flow with clear economics, usually win-back, take the lapsed customers who cross your churn threshold, and hold back a random slice as a control. The holdout is what tells you whether to spend more, and it costs nothing except the revenue you were never going to attribute correctly anyway.