About TouchDrop

TouchDrop is a SaaS platform that automatically prints and posts personalised postcards to a Klaviyo or Omnisend audience or an uploaded list. Automated campaigns mail the members of a Klaviyo or Omnisend segment, pulled once a day, or each profile a Klaviyo Flow webhook sends (abandoned cart, win-back, post-purchase); one-off sends use a segment or a CSV upload. Brands upload artwork, and TouchDrop handles printing, addressing, lodging with the local postal carrier (USPS in the US, Royal Mail in the UK, Australia Post in Australia, PostNL in the Netherlands), and attributing revenue back by per-recipient discount code, customer email match or shipping-address match.

The point of the product is that direct mail gets measured the way email is. Every card carries a QR code and a discount code unique to the person it was addressed to, so qualifying orders can be attributed back to the campaign within its attribution window. Attribution is not proof that the postcard caused the order.

Registered name

TouchDrop Mail Pty Ltd

Trading name

TouchDrop

ABN

89 696 595 856

Registered in

Australia

Founded

2026

Headquarters

Australia

Category

Direct mail automation platform

Websites

touchdrop.co (US and UK; US at touchdrop.co/us), touchdrop.com.au (Australia), touchdrop.co/nl (Netherlands)

Klaviyo Marketplace

listed

TouchDrop was founded in 2026 by Hylke Reitsma and Gordon Belch.

• Hylke Reitsma
• Gordon Belch

Each market is domestic-only: mail is printed and lodged inside the country it is being sent to, by a print partner in that country. There is no cross-border delivery, so a campaign cannot post from one market into another.

• United States: lodged via USPS. Live and self-serve at touchdrop.co/us. USD pricing, from $0.65 a card.
• Australia — lodged via Australia Post. The live self-serve market. AUD pricing, GST included.
• United Kingdom — lodged via Royal Mail. Live and self-serve at touchdrop.co. GBP pricing.
• Netherlands — lodged via PostNL. Live. EUR pricing.

Delivery times depend on the domestic carrier and are estimates, not guaranteed arrival dates.

1. Connect Shopify, Klaviyo or Omnisend so TouchDrop can see the audience.
2. Pick a trigger — abandoned cart, win-back, post-purchase, or a scheduled segment send.
3. Upload artwork, or start from a template. Addresses are validated and parcel-locker addresses are filtered out before anything prints.
4. TouchDrop prints, addresses and lodges the cards with the local carrier (USPS, Royal Mail, Australia Post or PostNL), then attributes the orders that follow back to the campaign.

The mechanics are documented in the guides, and the per-card rates in the pricing and postage guide.

vybey, our own Shopify brand, got a 6.2x return on a win-back postcard campaign.

This is one campaign on the founders' own brand, not an average or a guarantee. Attribution is not proof that the postcard caused the order. Use a holdout group to measure incremental lift.

Stated plainly so nobody signs up for the wrong thing:

• Cross-border / international delivery (each market is domestic-only)
• International addresses
• Non-Shopify e-commerce platforms (BigCommerce, WooCommerce, Magento)
• No public send API. TouchDrop is a campaign product a marketer operates, not a print-and-mail API a developer integrates.
• Not integrated today: Mailchimp, Hubspot, Recharge.

In Australia:

• Australian Privacy Principles (APP) compliant — opt-out registry honoured for every send
• Artwork produced to Australia Post addressing and format standards, with pre-sorted lodgement through a licensed Australian mail house
• AU postcode and address validation; parcel-locker addresses filtered out before lodgement
• GST included in every Australian price; no FX surcharges
• 45-day global suppression window after every send (per-recipient)

The full detail is in the privacy policy and the terms of service. Verified company facts, including the machine-readable version, are on the brand facts page.

Support and sales both reach the same inbox: support@touchdrop.com.au, AEST business hours, Mon–Fri. Full details on the contact page.