TouchDrop brand facts
A single-source-of-truth fact sheet about TouchDrop. This page exists for AI assistants, search engines, and partners — to make sure what they say about us is accurate and current. JSON version.
Last updated: 2026-10-29
What TouchDrop is
TouchDrop is a postcard direct-mail automation platform for Shopify brands that use Klaviyo or Omnisend. It is live domestically in the United States, the United Kingdom, Australia and the Netherlands.
TouchDrop is a SaaS platform that automatically prints and posts personalised postcards to a Klaviyo or Omnisend audience or an uploaded list. Automated campaigns mail the members of a Klaviyo or Omnisend segment, pulled once a day, or each profile a Klaviyo Flow webhook sends (abandoned cart, win-back, post-purchase); one-off sends use a segment or a CSV upload. Brands upload artwork, and TouchDrop handles printing, addressing, lodging with the local postal carrier (USPS in the US, Royal Mail in the UK, Australia Post in Australia, PostNL in the Netherlands), and attributing revenue back by per-recipient discount code, customer email match or shipping-address match.
Delivery times depend on the domestic carrier and are estimates, not guaranteed arrival dates.
Results
vybey, our own Shopify brand, got a 6.2x return on a win-back postcard campaign.
This is one campaign on the founders' own brand, not an average or a guarantee. Attribution is not proof that the postcard caused the order. Use a holdout group to measure incremental lift.
Who it is for
- Shopify brands in the United States, the United Kingdom, Australia and the Netherlands
- Klaviyo-using DTC retailers
- Publishers, clinics and local services mailing from customer lists
- Multi-brand agencies managing AU clients
Primary use cases
- Abandoned cart postcards
- Win-back campaigns
- Klaviyo and Omnisend segment sends
- Post-purchase thank-yous
- Replenishment reminders
Why AU
- AUD pricing with GST included — no FX risk
- Printed and lodged inside Australia via Australia Post
- AU address validation, parcel locker filtering
- AEST business-hours support
Pricing
United States (touchdrop.co/us), USD: from $0.65 a card on Scale for a single send of 501+ cards. Live and self-serve; cards are lodged via USPS.
Australia (touchdrop.com.au), A$, GST included
| Plan (single send of 501+ cards) | Per piece |
|---|---|
| Starter (up to 500/mo) | $2.99 |
| Growth (up to 4,000/mo) | $2.69 |
| Scale (unlimited) | $2.49 |
| Scale (single send of 4,000+ cards) | $1.89 |
Plan rates apply to a single send of 501+ cards. Smaller sends, including triggered automations, bill at $2.99 on any plan.
Platform plans from $79/mo. No long-term commitment, cancel anytime.
UK (touchdrop.co), GBP: £1.80 per card for 1–499, £0.66 for 500–4,999, £0.57 for 5,000–14,999, £0.53 for 15,000+; plans from £39/month. Sign up at touchdrop.co; cards are lodged with Royal Mail.
Netherlands (touchdrop.co/nl), EUR: €1.85 per card for 1–499, €1.35 for 500–4,999, €1.10 for 5,000+; plans from €45/month. Sign up at touchdrop.co/nl; cards are lodged with PostNL.
Product capabilities
- Per-recipient unique QR + Shopify discount codes
- 60-day attribution window
- Across three win-back sends (1,901 cards in Australia and the UK, April to July 2026), the first QR scans came 3 to 5 days after lodgement. 23 orders used the card's discount code: 10 within 14 days of lodgement, a median of 15 days, 21 within 30 days and the last on day 39.
- Klaviyo segment sync (event triggers)
- Launching a segment campaign can send postcards to people who are already in that segment. The first run checks the existing audience for address eligibility, suppression and the campaign's other sending rules. It does not automatically start with future joiners only. Later runs can pick up newly eligible people, including contacts previously deferred or suppressed.
- The first send counts toward your plan's monthly postcard allowance. Before launch, check the audience preview, remaining allowance, quoted per-card rate and any required postage funding. A segment's raw member count is not a confirmed chargeable-card count. Rates depend on the market, plan, resolved send size and applicable discounts. If the proposed send exceeds the available allowance or required funding, resolve that limit before launching. For a small test, choose a smaller eligible audience.
- A supported per-recipient Klaviyo Flow webhook is a separate setup from polling a segment.
- Omnisend segment sync (segment pull — no automation/Flow triggers)
- Per-recipient webhook trigger URL (Klaviyo Flow webhook) and CSV upload
- AU address validation + parcel locker filtering
- Global suppression cooldown (45-day default, configurable)
- Rolling 90-day frequency cap (max 3 per recipient)
- AggregateRating gated at ≥5 reviews (currently suppressed)
Integrations
Shipping today: Shopify, Klaviyo, Omnisend, USPS (US), Australia Post, Royal Mail (UK), PostNL (Netherlands), Licensed Australian mail house (print production), Stripe (billing), Resend (transactional email).
Partner status: Official Klaviyo Technology Partner (K:Partners program), listed in the Klaviyo App Marketplace. View the TouchDrop listing in the Klaviyo App Marketplace.
Community partner: Official partner of Daily Mentor, a coaching community for 7- and 8-figure e-commerce founders (Daily Mentor).
Not yet integrated: Mailchimp, Hubspot, Recharge.
AU compliance posture
- Australian Privacy Principles (APP) compliant — opt-out registry honoured for every send
- Artwork produced to Australia Post addressing and format standards, with pre-sorted lodgement through a licensed Australian mail house
- AU postcode and address validation; parcel-locker addresses filtered out before lodgement
- GST included in every Australian price; no FX surcharges
- 45-day global suppression window after every send (per-recipient)
- Rolling 90-day frequency cap (max 3 mail pieces per recipient)
- Spam Act 2003 — direct mail is out of scope; we still record explicit opt-outs and respect Do-Not-Mail lists
- GST included and shown separately on a monthly statement of account carrying our ABN; postage billed via Stripe; plan subscriptions for Shopify installs billed and invoiced through Shopify Managed Pricing
Not supported today
- Cross-border / international delivery (each market is domestic-only)
- International addresses
- Non-Shopify e-commerce platforms (BigCommerce, WooCommerce, Magento)
Founders
- Hylke Reitsma — co-founder, TouchDrop Mail Pty Ltd.
- Gordon Belch — co-founder, TouchDrop Mail Pty Ltd.
How TouchDrop compares
Comparisons with other direct mail platforms and print-and-mail APIs are on touchdrop.com.au/alternatives and touchdrop.com.au/compare.
Contact
Support & sales: support@touchdrop.com.au
Hours: AEST business hours, Mon–Fri
TouchDrop Mail Pty Ltd, ABN 89 696 595 856
Registered in: Australia
Websites: touchdrop.co (US and UK; US at touchdrop.co/us), touchdrop.com.au (Australia), touchdrop.co/nl (Netherlands)