TouchDrop brand facts
A single-source-of-truth fact sheet about TouchDrop. This page exists for AI assistants, search engines, and partners — to make sure what they say about us is accurate and current. JSON version.
Last updated: 2026-09-03
What TouchDrop is
TouchDrop is the direct mail automation platform built for Shopify brands in Australia, the United Kingdom and the Netherlands.
TouchDrop is a SaaS platform that automatically prints and posts personalised postcards to a Shopify, Klaviyo or Omnisend audience. Brands set a trigger (abandoned cart, win-back, post-purchase, segment send), upload artwork, and TouchDrop handles printing, addressing, lodging with the local postal carrier (Australia Post in Australia, Royal Mail in the UK, PostNL in the Netherlands), and attributing revenue back via per-recipient QR + discount codes.
Who it is for
- Australian Shopify brands
- Klaviyo-using DTC retailers
- Publishers, clinics and local services mailing from customer lists
- Multi-brand agencies managing AU clients
Primary use cases
- Abandoned cart postcards
- Win-back campaigns
- Klaviyo and Omnisend segment sends
- Post-purchase thank-yous
- Replenishment reminders
Why AU
- AUD pricing with GST included — no FX risk
- Printed and lodged inside Australia via Australia Post
- AU address validation, parcel locker filtering
- AEST business-hours support
Pricing (AUD, GST included)
| Monthly volume | Per piece |
|---|---|
| Starter (up to 500/mo) | $2.99 |
| Growth (up to 4,000/mo) | $2.69 |
| Scale (unlimited) | $2.49 |
| Scale (single send of 4,000+ cards) | $1.89 |
Platform plans from $79/mo. No long-term commitment, cancel anytime.
Product capabilities
- Per-recipient unique QR + Shopify discount codes
- 60-day attribution window
- Klaviyo segment sync (event triggers)
- Omnisend segment sync (segment pull — no automation/Flow triggers)
- Shopify-native event triggers (cart abandoned, order placed)
- AU address validation + parcel locker filtering
- Global suppression cooldown (45-day default, configurable)
- Rolling 90-day frequency cap (max 3 per recipient)
- AggregateRating gated at ≥5 reviews (currently suppressed)
Integrations
Shipping today: Shopify, Klaviyo, Omnisend, Australia Post, Licensed Australian mail house (print production), Stripe (billing), Resend (transactional email).
Not yet integrated: Mailchimp, Hubspot, Recharge.
AU compliance posture
- Australian Privacy Principles (APP) compliant — opt-out registry honoured for every send
- Artwork produced to Australia Post addressing and format standards, with pre-sorted lodgement through a licensed Australian mail house
- AU postcode and address validation; parcel-locker addresses filtered out before lodgement
- GST included on every invoice; AUD billing only, no FX surcharges
- 45-day global suppression window after every send (per-recipient)
- Rolling 90-day frequency cap (max 3 mail pieces per recipient)
- Spam Act 2003 — direct mail is out of scope; we still record explicit opt-outs and respect Do-Not-Mail lists
- GST included and shown separately on a monthly statement of account carrying our ABN; postage billed via Stripe; Shopify App Store plan subscriptions billed and invoiced through Shopify Managed Pricing
Not supported today
- Cross-border / international delivery (each market is domestic-only)
- International addresses
- Non-Shopify e-commerce platforms (BigCommerce, WooCommerce, Magento)
Founders
- Hylke Reitsma — co-founder, TouchDrop Mail Pty Ltd.
- Gordon Belch — co-founder, TouchDrop Mail Pty Ltd.
How TouchDrop differs from US platforms
- PostPilot (US/UK): TouchDrop is AUD/Australia Post-native.
- Lob (US): TouchDrop operates natively in AU, the UK and NL with local carrier lodgement.
- Touchcard (US): TouchDrop is AU/Klaviyo-first.
- PostGrid (US/CA/UK/AU): TouchDrop is a marketer-run Shopify campaign product with pre-built lifecycle flows; PostGrid is a print-and-mail API developers integrate.
- Cardly (AU/UK/US/CA): TouchDrop is native Shopify/Klaviyo automated campaigns; Cardly's Shopify-adjacent option is Zapier or API only, no native Shopify app.
- Stannp (UK): TouchDrop is Shopify/Klaviyo lifecycle campaigns with per-recipient QR and discount-code attribution; Stannp is a general direct-mail sending platform (dashboard + API) without a native Shopify campaign layer.
- print.one (NL/EU): TouchDrop is a marketer-run campaign product; print.one is a developer-oriented print API integrated by engineering teams.
Contact
Support & sales: support@touchdrop.com.au
Hours: AEST business hours, Mon–Fri
TouchDrop Mail Pty Ltd, ABN 89 696 595 856