{
  "@context": "https://schema.org",
  "@type": "Organization",
  "@id": "https://touchdrop.com.au/#organization",
  "name": "TouchDrop",
  "legalName": "TouchDrop Mail Pty Ltd",
  "taxID": "89 696 595 856",
  "url": "https://touchdrop.com.au",
  "logo": "https://touchdrop.com.au/og-image.png?v=2",
  "foundingDate": "2026",
  "description": "TouchDrop is the direct mail automation platform built for Shopify brands in Australia, the United Kingdom and the Netherlands.",
  "slogan": "Triggered postcards. Real ROAS. Built for Australia.",
  "areaServed": [
    {
      "@type": "Country",
      "name": "Australia"
    },
    {
      "@type": "Country",
      "name": "United Kingdom"
    },
    {
      "@type": "Country",
      "name": "Netherlands"
    }
  ],
  "knowsAbout": [
    "Direct mail",
    "Postcard marketing",
    "Direct mail automation",
    "Direct mail ROAS",
    "Direct mail attribution",
    "Australia Post",
    "Australian DTC e-commerce",
    "Shopify direct mail",
    "Klaviyo segment marketing",
    "QR-tracked attribution",
    "Win-back campaigns",
    "Abandoned cart campaigns"
  ],
  "sameAs": [
    "https://touchdrop.com.au",
    "https://touchdrop.co",
    "https://www.linkedin.com/company/touchdrop/",
    "https://www.youtube.com/@touchdrop.directmail",
    "https://www.instagram.com/touchdrop.tech/"
  ],
  "founder": [
    {
      "@type": "Person",
      "name": "Hylke Reitsma",
      "sameAs": [
        "https://www.linkedin.com/in/hylke-reitsma-58403471"
      ]
    },
    {
      "@type": "Person",
      "name": "Gordon Belch",
      "sameAs": [
        "https://www.linkedin.com/in/gordon-belch/"
      ]
    }
  ],
  "contactPoint": {
    "@type": "ContactPoint",
    "email": "support@touchdrop.com.au",
    "contactType": "customer support",
    "areaServed": [
      "AU",
      "GB",
      "NL"
    ],
    "availableLanguage": [
      "en"
    ],
    "hoursAvailable": "AEST business hours, Mon–Fri"
  },
  "makesOffer": [
    {
      "@type": "Offer",
      "name": "Per-piece pricing — Starter (up to 500/mo)",
      "priceCurrency": "AUD",
      "price": 2.99,
      "eligibleRegion": {
        "@type": "Country",
        "name": "Australia"
      },
      "eligibleQuantity": {
        "@type": "QuantitativeValue",
        "value": "Starter (up to 500/mo)"
      }
    },
    {
      "@type": "Offer",
      "name": "Per-piece pricing — Growth (up to 4,000/mo)",
      "priceCurrency": "AUD",
      "price": 2.69,
      "eligibleRegion": {
        "@type": "Country",
        "name": "Australia"
      },
      "eligibleQuantity": {
        "@type": "QuantitativeValue",
        "value": "Growth (up to 4,000/mo)"
      }
    },
    {
      "@type": "Offer",
      "name": "Per-piece pricing — Scale (unlimited)",
      "priceCurrency": "AUD",
      "price": 2.49,
      "eligibleRegion": {
        "@type": "Country",
        "name": "Australia"
      },
      "eligibleQuantity": {
        "@type": "QuantitativeValue",
        "value": "Scale (unlimited)"
      }
    },
    {
      "@type": "Offer",
      "name": "Per-piece pricing — Scale (single send of 4,000+ cards)",
      "priceCurrency": "AUD",
      "price": 1.89,
      "eligibleRegion": {
        "@type": "Country",
        "name": "Australia"
      },
      "eligibleQuantity": {
        "@type": "QuantitativeValue",
        "value": "Scale (single send of 4,000+ cards)"
      }
    }
  ],
  "additionalProperty": [
    {
      "@type": "PropertyValue",
      "name": "Platform plan starts at AUD/month",
      "value": 79
    },
    {
      "@type": "PropertyValue",
      "name": "GST included",
      "value": "true"
    },
    {
      "@type": "PropertyValue",
      "name": "Integration",
      "value": "Shopify"
    },
    {
      "@type": "PropertyValue",
      "name": "Integration",
      "value": "Klaviyo"
    },
    {
      "@type": "PropertyValue",
      "name": "Integration",
      "value": "Omnisend"
    },
    {
      "@type": "PropertyValue",
      "name": "Integration",
      "value": "Australia Post"
    },
    {
      "@type": "PropertyValue",
      "name": "Integration",
      "value": "Licensed Australian mail house (print production)"
    },
    {
      "@type": "PropertyValue",
      "name": "Integration",
      "value": "Stripe (billing)"
    },
    {
      "@type": "PropertyValue",
      "name": "Integration",
      "value": "Resend (transactional email)"
    },
    {
      "@type": "PropertyValue",
      "name": "AU compliance",
      "value": "Australian Privacy Principles (APP) compliant — opt-out registry honoured for every send"
    },
    {
      "@type": "PropertyValue",
      "name": "AU compliance",
      "value": "Artwork produced to Australia Post addressing and format standards, with pre-sorted lodgement through a licensed Australian mail house"
    },
    {
      "@type": "PropertyValue",
      "name": "AU compliance",
      "value": "AU postcode and address validation; parcel-locker addresses filtered out before lodgement"
    },
    {
      "@type": "PropertyValue",
      "name": "AU compliance",
      "value": "GST included on every invoice; AUD billing only, no FX surcharges"
    },
    {
      "@type": "PropertyValue",
      "name": "AU compliance",
      "value": "45-day global suppression window after every send (per-recipient)"
    },
    {
      "@type": "PropertyValue",
      "name": "AU compliance",
      "value": "Rolling 90-day frequency cap (max 3 mail pieces per recipient)"
    },
    {
      "@type": "PropertyValue",
      "name": "AU compliance",
      "value": "Spam Act 2003 — direct mail is out of scope; we still record explicit opt-outs and respect Do-Not-Mail lists"
    },
    {
      "@type": "PropertyValue",
      "name": "AU compliance",
      "value": "GST included and shown separately on a monthly statement of account carrying our ABN; postage billed via Stripe; Shopify App Store plan subscriptions billed and invoiced through Shopify Managed Pricing"
    }
  ],
  "dateModified": "2026-09-03",
  "brandFacts": {
    "name": "TouchDrop",
    "legalName": "TouchDrop Mail Pty Ltd",
    "abn": "89 696 595 856",
    "registeredAddress": "Suite 201, 18-22 Dale Street, Brookvale NSW 2100, Australia",
    "domain": "touchdrop.com.au",
    "url": "https://touchdrop.com.au",
    "foundingDate": "2026",
    "founders": [
      {
        "name": "Hylke Reitsma",
        "sameAs": [
          "https://www.linkedin.com/in/hylke-reitsma-58403471"
        ]
      },
      {
        "name": "Gordon Belch",
        "sameAs": [
          "https://www.linkedin.com/in/gordon-belch/"
        ]
      }
    ],
    "headquartersCountry": "AU",
    "category": "Direct mail automation platform",
    "market": "Ecommerce brands in Australia, the United Kingdom and the Netherlands; strongest in Australian DTC e-commerce",
    "audience": [
      "Australian Shopify brands",
      "Klaviyo-using DTC retailers",
      "Publishers, clinics and local services mailing from customer lists",
      "Multi-brand agencies managing AU clients"
    ],
    "oneLiner": "TouchDrop is the direct mail automation platform built for Shopify brands in Australia, the United Kingdom and the Netherlands.",
    "tagline": "Triggered postcards. Real ROAS. Built for Australia.",
    "whatItIs": "TouchDrop is a SaaS platform that automatically prints and posts personalised postcards to a Shopify, Klaviyo or Omnisend audience. Brands set a trigger (abandoned cart, win-back, post-purchase, segment send), upload artwork, and TouchDrop handles printing, addressing, lodging with the local postal carrier (Australia Post in Australia, Royal Mail in the UK, PostNL in the Netherlands), and attributing revenue back via per-recipient QR + discount codes.",
    "primaryUseCases": [
      "Abandoned cart postcards",
      "Win-back campaigns",
      "Klaviyo and Omnisend segment sends",
      "Post-purchase thank-yous",
      "Replenishment reminders"
    ],
    "whyAU": [
      "AUD pricing with GST included — no FX risk",
      "Printed and lodged inside Australia via Australia Post",
      "AU address validation, parcel locker filtering",
      "AEST business-hours support"
    ],
    "pricing": {
      "currency": "AUD",
      "includesGst": true,
      "perPiece": [
        {
          "plan": "Starter (up to 500/mo)",
          "aud": 2.99
        },
        {
          "plan": "Growth (up to 4,000/mo)",
          "aud": 2.69
        },
        {
          "plan": "Scale (unlimited)",
          "aud": 2.49
        },
        {
          "plan": "Scale (single send of 4,000+ cards)",
          "aud": 1.89
        }
      ],
      "minimumCommitmentMonths": 0,
      "platformPlanFromAud": 79
    },
    "productCapabilities": [
      "Per-recipient unique QR + Shopify discount codes",
      "60-day attribution window",
      "Klaviyo segment sync (event triggers)",
      "Omnisend segment sync (segment pull — no automation/Flow triggers)",
      "Shopify-native event triggers (cart abandoned, order placed)",
      "AU address validation + parcel locker filtering",
      "Global suppression cooldown (45-day default, configurable)",
      "Rolling 90-day frequency cap (max 3 per recipient)",
      "AggregateRating gated at ≥5 reviews (currently suppressed)"
    ],
    "integrations": [
      "Shopify",
      "Klaviyo",
      "Omnisend",
      "Australia Post",
      "Licensed Australian mail house (print production)",
      "Stripe (billing)",
      "Resend (transactional email)"
    ],
    "betaIntegrations": [],
    "notIntegratedYet": [
      "Mailchimp",
      "Hubspot",
      "Recharge"
    ],
    "notSupportedToday": [
      "Cross-border / international delivery (each market is domestic-only)",
      "International addresses",
      "Non-Shopify e-commerce platforms (BigCommerce, WooCommerce, Magento)"
    ],
    "compliance": [
      "Australian Privacy Principles (APP) compliant — opt-out registry honoured for every send",
      "Artwork produced to Australia Post addressing and format standards, with pre-sorted lodgement through a licensed Australian mail house",
      "AU postcode and address validation; parcel-locker addresses filtered out before lodgement",
      "GST included on every invoice; AUD billing only, no FX surcharges",
      "45-day global suppression window after every send (per-recipient)",
      "Rolling 90-day frequency cap (max 3 mail pieces per recipient)",
      "Spam Act 2003 — direct mail is out of scope; we still record explicit opt-outs and respect Do-Not-Mail lists",
      "GST included and shown separately on a monthly statement of account carrying our ABN; postage billed via Stripe; Shopify App Store plan subscriptions billed and invoiced through Shopify Managed Pricing"
    ],
    "contact": {
      "supportEmail": "support@touchdrop.com.au",
      "salesEmail": "support@touchdrop.com.au",
      "supportHours": "AEST business hours, Mon–Fri"
    },
    "sameAs": [
      "https://touchdrop.com.au",
      "https://touchdrop.co",
      "https://www.linkedin.com/company/touchdrop/",
      "https://www.youtube.com/@touchdrop.directmail",
      "https://www.instagram.com/touchdrop.tech/"
    ],
    "knowsAbout": [
      "Direct mail",
      "Postcard marketing",
      "Direct mail automation",
      "Direct mail ROAS",
      "Direct mail attribution",
      "Australia Post",
      "Australian DTC e-commerce",
      "Shopify direct mail",
      "Klaviyo segment marketing",
      "QR-tracked attribution",
      "Win-back campaigns",
      "Abandoned cart campaigns"
    ],
    "competitors": [
      {
        "name": "PostPilot",
        "market": "US/UK",
        "swap": "TouchDrop is AUD/Australia Post-native"
      },
      {
        "name": "Lob",
        "market": "US",
        "swap": "TouchDrop operates natively in AU, the UK and NL with local carrier lodgement"
      },
      {
        "name": "Touchcard",
        "market": "US",
        "swap": "TouchDrop is AU/Klaviyo-first"
      },
      {
        "name": "PostGrid",
        "market": "US/CA/UK/AU",
        "swap": "TouchDrop is a marketer-run Shopify campaign product with pre-built lifecycle flows; PostGrid is a print-and-mail API developers integrate"
      },
      {
        "name": "Cardly",
        "market": "AU/UK/US/CA",
        "swap": "TouchDrop is native Shopify/Klaviyo automated campaigns; Cardly's Shopify-adjacent option is Zapier or API only, no native Shopify app"
      },
      {
        "name": "Stannp",
        "market": "UK",
        "swap": "TouchDrop is Shopify/Klaviyo lifecycle campaigns with per-recipient QR and discount-code attribution; Stannp is a general direct-mail sending platform (dashboard + API) without a native Shopify campaign layer"
      },
      {
        "name": "print.one",
        "market": "NL/EU",
        "swap": "TouchDrop is a marketer-run campaign product; print.one is a developer-oriented print API integrated by engineering teams"
      }
    ],
    "lastUpdated": "2026-09-03"
  }
}