Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.

Touchcard Alternative for Australian Shopify Brands

Q: What's a Touchcard alternative for Australia?

Touchcard's postcard app is delisted. Former users can rebuild post-purchase, abandoned-cart and win-back postcards on TouchDrop for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with Klaviyo and Omnisend segments, per-recipient attribution and domestic mailing in each market.

The Touchcard alternative for Australian Shopify brands is TouchDrop: it covers Touchcard's post-purchase thank-you cards and extends the channel across the full customer lifecycle, on Australia Post infrastructure, billed in AUD. Touchcard pioneered the category, but its postcard app is no longer available on the Shopify App Store (details in our news update).

Written by Hylke Reitsma, co-founder of TouchDrop

Last updated: 29 October 2026. Touchcard facts reflect the app as offered before its delisting, verified 19 July 2026; there is no live Touchcard product left to re-check.

Touchcard alternative after the Shopify app's delisting: a faded postcard beside a closed shopfront while a new postcard departs toward an Australian letterbox

Which should you choose?

Choose TouchDrop if you want post-purchase, abandoned-cart, win-back and segment-triggered retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic mailing and regional billing.
Choose Touchcard if it were still available: the postcard app is no longer on the Shopify App Store, so there is no current version to choose.
Switching probably isn't worth it if you need capabilities beyond self-serve Shopify retention postcards, such as prospecting, handwritten cards or a public send API; choose a current platform that provides them, not the delisted app.

How TouchDrop compares

Touchcard focused on post-purchase thank-you cards. TouchDrop covers that use case and adds the highest-ROI triggers: abandoned cart recovery and win-back campaigns, where a well-timed physical postcard reaches customers no digital channel can.

Feature	TouchDrop	Touchcard
Postal network	USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands	USPS (US only)
Currency	USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands)	USD
Trigger types	Abandoned cart, win-back, post-purchase, Klaviyo or Omnisend segment	Post-purchase only
QR tracking + attribution	Yes, 60-day window	Limited
ROAS reporting	Real-time dashboard	Basic
Suppression lists	Yes, automated	Limited
Klaviyo & Omnisend integration	Yes, segment sync for both	No
Unique discount codes	Yes, Shopify native	Limited
GST invoicing	Yes	No

More triggers. Better attribution.

Abandoned cart recovery

Send a personalised postcard to shoppers who abandoned their cart. Physical mail cuts through the digital noise that every other re-targeting channel is fighting through.

Win-back campaigns

Target customers who haven't purchased in 90+ days with a postcard and a unique discount code. Track whether the code was used with 60-day attribution.

Klaviyo segments

Mail to any Klaviyo segment directly. VIP customers, lapsed purchasers, high-LTV cohorts: sync your existing segments without rebuilding logic.

QR-based ROAS reporting

Every postcard gets a unique QR code. Every scan and order within the attribution window is tracked. ROAS visible in your dashboard, not buried in a spreadsheet.

Frequently asked questions

Is Touchcard still available on the Shopify App Store?

No. The Touchcard postcard app is no longer available on the Shopify App Store; its former listing URL no longer resolves (checked 19 July 2026), and touchcard.com now hosts an unrelated product.

What should former Touchcard merchants do?

Export your campaign records and rebuild your triggered flows on a current platform. TouchDrop runs post-purchase, abandoned-cart and win-back retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic mailing in each market. Consider PostPilot if you need managed service, prospecting, handwritten cards or Amazon attribution.

What is the best Touchcard alternative for Australian Shopify brands?

TouchDrop. It covers Touchcard's post-purchase thank-you use case and adds abandoned-cart, win-back and Klaviyo or Omnisend segment triggers, prints and lodges inside Australia, bills in AUD with GST, and attributes each sale with a per-recipient discount code and QR scan tracking.

Can I recreate Touchcard's thank-you postcards on TouchDrop?

Yes. A post-purchase trigger sends a personalised card after an order, with your own design and an optional unique discount code. The same retention use case is available in the United States, the UK, Australia and the Netherlands, with domestic printing and postage in each market.

What did Touchcard offer before it was delisted?

Post-purchase thank-you postcards for Shopify orders, mailed via USPS and billed in USD, with limited attribution. The comparison on this page reflects the app as it was offered before its delisting (checked 19 July 2026).

What switching involves

Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.

Compare other direct mail platforms

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