What is the Australian alternative to Paperplanes?

Paperplanes is a UK programmatic direct-mail platform with native Shopify and Klaviyo integration that posts via Royal Mail and prices in GBP. TouchDrop also serves the UK, plus the US, Australia and the Netherlands, for self-serve Shopify retention postcards with Klaviyo and Omnisend segments, domestic mailing and per-recipient attribution. Paperplanes remains an option for UK programmatic mail.

Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.

Paperplanes Alternative for Australian Shopify Brands

Paperplanes is a UK programmatic direct-mail platform, with case studies from brands such as Gousto and Boots. It triggers personalised mail from browsing behaviour, posts its postcards via Royal Mail and prices in pounds. TouchDrop also mails UK retention postcards via Royal Mail in GBP, and serves the US, Australia and the Netherlands with domestic mailing and regional billing; compare the operating model, formats and measurement you need.

Written by Hylke Reitsma, co-founder of TouchDrop

Last updated: 29 October 2026. Paperplanes facts on this page were checked against paperplanes.co.uk on 26 September 2026; details change, so confirm current terms on their site.

Choosing an Australian alternative to Paperplanes for Shopify direct mail: a postcard lodged locally in Australia rather than posted from Europe

Which should you choose?

Choose TouchDrop if you want self-serve retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic mailing, regional billing and a unique Shopify discount code on every card.
Choose Paperplanes if you want A4 mailers of up to four pages, or a vendor that runs multivariate tests for you on its Scale tier.
Switching probably isn't worth it if your programme relies on those A4 formats or vendor-run tests; TouchDrop also offers domestic Royal Mail postcards billed in GBP, so a UK-only list is not itself a reason to stay.

How TouchDrop compares to Paperplanes

Paperplanes pitches direct mail to the customers your email no longer reaches, triggered from what they browse, and it sells a tiered plan from a 100-send Economy tier up to Enterprise volumes. TouchDrop runs the same retention idea for Australian Shopify brands, with a unique discount code on every card so each sale ties back to one recipient.

Feature	TouchDrop	Paperplanes
What it is	Shopify-native postcard campaign platform	Programmatic direct-mail platform driven by browsing behaviour
Shopify and Klaviyo	Native triggers, plus Omnisend segment sync and CSV	Native Shopify and Klaviyo integration (their wording)
Formats	Postcards	Postcards; A4 mailers up to 4 pages
Entry plan	Published AUD plans, GST included	Economy from £99/month, up to 100 sends
Volume plan	Per-card rate falls by plan	Scale £399/month, from 50p per send, up to 10k a month
Attribution	Unique Shopify discount code + QR per card, 60-day window	Dashboard with per-campaign attribution; A/B testing on Scale
Postal carrier	USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands	Royal Mail

When Paperplanes is the better choice

You need its A4 mailers or vendor-run multivariate testing; both platforms offer domestic UK postcards priced in pounds.
You want letter-style formats: its A4 mailers carry up to four pages of personalised content.
You want a vendor that tests for you: Scale adds multivariate A/B testing, onboarding with its ops team and a 60-day performance-backed guarantee.

When TouchDrop is the better choice

Your customers are in Australia. Paperplanes posts via Royal Mail; TouchDrop lodges with Australia Post, typically 3-7 business days to the letterbox.
You want to price a campaign in your own currency: TouchDrop bills in AUD with GST included, where Paperplanes quotes pounds.
You run Omnisend as well as, or instead of, Klaviyo: TouchDrop syncs Omnisend segments too, and takes a CSV from any other tool.
You want each order tied to one card: every TouchDrop card carries its own Shopify discount code and QR.

Frequently asked questions

Does Paperplanes fulfil in Australia?

Not from what its site states. Paperplanes posts its postcards via Royal Mail, and its Enterprise tier lists international mail delivery without naming countries (checked 26 September 2026). TouchDrop prints and lodges inside Australia via Australia Post, so an Australian card never crosses a border.

Is Paperplanes a Shopify app?

Paperplanes advertises native Shopify and Klaviyo integration from its entry Economy tier (checked 26 September 2026). TouchDrop also connects to Shopify and Klaviyo, adds Omnisend segment sync and a CSV path, and generates a unique Shopify discount code for every card.

How much does Paperplanes cost compared with TouchDrop?

Paperplanes prices in GBP: Economy from £99 a month with up to 100 sends included, Scale at £399 a month with sends from 50p and up to 10,000 a month, and bespoke Enterprise pricing (checked 26 September 2026). TouchDrop bills in AUD with GST included; see touchdrop.com.au/guide/pricing.

How does attribution compare?

Paperplanes includes a dashboard with per-campaign attribution, multivariate A/B testing on Scale, and advanced attribution and increments on Enterprise. TouchDrop attributes per recipient: each card carries its own Shopify discount code and QR, counted over a 60-day window.

What switching involves

Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.

Compare other direct mail platforms

Direct mail that lodges in Australia.

Connect Shopify and Klaviyo or Omnisend, pick a flow, and mail locally in AUD.

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