Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
BirdseyePost Alternative for Australian Shopify Brands
BirdseyePost is a well-built, well-reviewed Shopify direct-mail app, but it prints and mails only in the United States and Canada. TouchDrop also mails US customers, plus the UK, Australia and the Netherlands, for self-serve retention postcards with domestic printing and postage and unique Shopify discount-code attribution. Compare retention measurement with BirdseyePost's prospecting and scan-to-lead features rather than treating US availability as a difference.
Written by Hylke Reitsma, co-founder of TouchDrop
Last updated: 29 October 2026. BirdseyePost facts on this page were checked against birdseyepost.com on 27 July 2026; details change, so confirm current terms on their site.
Which should you choose?
- Choose TouchDrop if you mail existing Shopify customers in the United States, the UK, Australia and the Netherlands and judge retention postcards by orders, with each sale tied to a card through its own Shopify discount code.
- Choose BirdseyePost if you mail Canada, want prospecting from its North American consumer database, or want scan-to-lead capture (SnapCapture) as a primary goal.
- Switching probably isn't worth it if your programme needs Canada coverage, prospecting or SnapCapture; TouchDrop does not serve Canada or offer prospecting, but it does mail US customers.
How TouchDrop compares to BirdseyePost
BirdseyePost triggers postcards on Shopify and Klaviyo events and captures scanners as leads through its SnapCapture QR, with a North American consumer database for prospecting. TouchDrop is retention-first for Australian brands: it mails your own customers, attributes revenue with a unique Shopify discount code per recipient, and fulfils inside Australia.
| Feature | TouchDrop | BirdseyePost |
|---|---|---|
| What it is | Shopify-native postcard campaign platform | Shopify + Klaviyo direct-mail app |
| Shopify connection | Native event triggers + CSV | Embedded Shopify app + native Klaviyo |
| Attribution | Unique Shopify discount code + QR, holdout-measured revenue | Per-recipient QR (SnapCapture) for scan and lead capture |
| Fulfilment | USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands | United States and Canada only |
| Australian sending | Domestic, in days | Not served |
| Prospecting | Retention-first, your own customer data | North American consumer database for acquisition |
| Currency | USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands) | USD/CAD |
When BirdseyePost is the better choice
- You need Canada coverage; both platforms mail US customers, but TouchDrop does not mail Canada.
- You want prospecting as well as retention, using its North American consumer database and saturation mail.
- You want lead capture from scans (opt-ins) as a primary goal alongside sales.
When TouchDrop is the better choice
- You want retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic printing and postage in each market. Both platforms mail US customers; BirdseyePost also serves Canada, which TouchDrop does not.
- You judge mail by orders. BirdseyePost's SnapCapture QR turns a scan into an opted-in lead; a TouchDrop card carries its own Shopify discount code, so the sale itself ties back to the card.
- You mail your own customers only. TouchDrop works from your Shopify, Klaviyo or Omnisend data and filters out parcel-locker addresses before printing; it has no prospect database like BirdseyePost's North American one.
Frequently asked questions
Does BirdseyePost mail in Australia?
No. BirdseyePost states it mails in the United States and Canada only, drawing on a North American consumer database. TouchDrop prints and lodges inside Australia via Australia Post, so Australian customers get domestic delivery.
Is BirdseyePost a Shopify app?
Yes, it is an embedded Shopify App Store app with native Klaviyo support, triggering mail on Shopify and Klaviyo events. TouchDrop is also Shopify-native, built for Australian fulfilment.
How does attribution compare?
BirdseyePost's headline mechanic is a unique per-recipient QR code (SnapCapture) that captures scanners as leads and opts them in, which is more about list growth. TouchDrop attributes revenue with a unique Shopify discount code tied to the order, plus a QR, measured against a holdout.
What is the Australian alternative to BirdseyePost?
TouchDrop, for Australian Shopify brands. Both trigger from Shopify and Klaviyo events; TouchDrop prints and lodges inside Australia, bills in AUD with GST, and attributes each sale through a per-card discount code. See touchdrop.com.au/guide/pricing.
What switching involves
- Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
- Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
- Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
- Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
- Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.
Compare other direct mail platforms
- PostPilot alternative for Australian Shopify brands
- PostGrid alternative for Australian Shopify brands
- Lob alternative for Australian Shopify brands
- Paperplanes alternative for Australian Shopify brands
- ZAP~POST alternative for Australian Shopify brands
- Postal Agent alternative for Australian Shopify brands
- Cardly alternative for Australian Shopify brands
- Touchcard: what to use now the postcard app is delisted
- Paper Run alternative for Australian Shopify brands
- Inkit: why it is no longer a direct mail platform
- Switching retention postcards from PostPilot
- Poplar alternative for Australian Shopify brands
- Oppizi alternative for Australian Shopify brands
- Direct mail industry news
Direct mail for Australian customers.
Mail your own customers locally in AUD, attributed by unique code and QR.
Get started free