Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Paper Run Alternative for Australian Shopify Brands
TouchDrop runs retention postcards self-serve for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with domestic mailing, regional billing and per-recipient attribution. Paper Run is a managed service whose stated sending markets are the UK, US and Continental Europe; Australia is not among them.
Written by Hylke Reitsma, co-founder of TouchDrop
Last updated: 29 October 2026. Every Paper Run fact on this page was checked against Paper Run's own live pages on 3 September 2026; details change, so confirm current terms on their site.
Which should you choose?
- Choose TouchDrop if your own marketer runs retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, with published regional pricing, domestic mailing and per-recipient attribution.
- Choose Paper Run if your customers are in Continental Europe outside the Netherlands, you want the channel run by a dedicated strategist, or you need letters, bi-folds and catalogs.
- Switching probably isn't worth it if the managed service is what you are buying; Paper Run's strategist and creative team have no TouchDrop equivalent.
How TouchDrop compares to Paper Run
Both platforms mail the customers your digital channels cannot reach: lapsed buyers, unopened emails, abandoned carts. The differences are geography and operating model. Paper Run assigns a dedicated strategist who builds flows, segments audiences and reports weekly, with creative included in its fees. TouchDrop hands the same levers to your own marketer: pre-built flows, a template editor, published pricing and a live attribution dashboard.
| Feature | TouchDrop | Paper Run |
|---|---|---|
| Markets stated | United States, the UK, Australia and the Netherlands; domestic addresses only | UK, US and Continental Europe; Australia not stated |
| Model | Self-serve platform, run by your marketer | Managed service with a dedicated Growth Marketing Strategist |
| Pricing | Published regional rates: USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands) | Not published; strategy and creative included in fees |
| Creative | Your design, template editor + artwork specs | Done for you by its design team |
| Mail formats | Postcards (marketing) | Postcards, enveloped letters, bi-folds, catalogs |
| Shopify & Klaviyo | Native event triggers + segment sync | Yes, team-handled setup |
| Omnisend | Yes, segment sync | Not listed |
| Attribution | Per-recipient QR + unique Shopify discount code, live ROAS dashboard | Holdout uplift measurement with weekly performance updates |
| Time to first campaign | Self-serve, about 30 minutes | Managed onboarding; Paper Run says most brands go live within two to three days |
| Minimums | No print minimums | No rigid minimum (its wording) |
When Paper Run is the better choice
- Your customers are in Continental Europe outside the Netherlands. Paper Run states sending across those markets; TouchDrop's markets are the United States, the United Kingdom, Australia and the Netherlands, each mailing domestic addresses only.
- You want the channel fully done for you. A dedicated strategist building flows, running experiments and shipping creative is an agency-style service TouchDrop deliberately does not sell.
- You need formats beyond postcards. Paper Run offers enveloped letters, bi-folds and catalogs; TouchDrop focuses on marketing postcards.
When TouchDrop is the better choice
- Your customers are in Australia: Paper Run does not state Australian sending, while TouchDrop prints and lodges domestically via Australia Post, typically delivered in 3-7 business days.
- You want published pricing you can model before committing: TouchDrop's AUD rates and plans are on the pricing guide, with GST included and no FX exposure.
- Your marketer owns the channel: abandoned cart, win-back and post-purchase flows are pre-built and self-serve, from Shopify, Klaviyo and Omnisend triggers.
- Attribution should be per-recipient, not only aggregate: every card carries a unique Shopify discount code and QR code, so recovered sales attribute to the individual in a live ROAS dashboard.
- You also sell into the UK or the Netherlands: the same platform runs UK campaigns with local printing and Dutch campaigns delivered via PostNL.
Frequently asked questions
Does Paper Run serve Australia?
Paper Run states that it currently supports sending in the UK, US and across Continental Europe (checked 3 September 2026). Australian sending is not stated anywhere on its site. TouchDrop prints and lodges inside Australia via Australia Post, with delivery typically 3-7 business days.
What is Paper Run?
A managed direct-mail service for DTC brands. Every customer gets a dedicated Growth Marketing Strategist who handles flow build-outs, audience segmentation, experiments and weekly reporting, with creative included in Paper Run's fees. Formats span postcards, enveloped letters, bi-folds and catalogs, connected to Shopify and Klaviyo.
What is the best Paper Run alternative for Australian Shopify brands?
TouchDrop. It runs win-back, abandoned-cart and post-purchase postcard flows from Shopify, Klaviyo and Omnisend events, prints and lodges inside Australia, bills in AUD with GST, and attributes each sale with a per-recipient discount code and QR scan tracking.
How does Paper Run pricing compare to TouchDrop's?
Paper Run does not publish pricing; it is a managed service whose fees include strategy and creative. US postcards start at US$0.65 per card on Scale for a single send of 501+ cards; automations and smaller sends cost US$0.79 per card. US monthly plans are Starter US$79, Growth US$199 and Scale US$399, all USD. UK plans start at £39/month; Australian pricing is in AUD including GST and Dutch pricing is in EUR. TouchDrop publishes regional rates and plans, and campaigns are self-serve from a dashboard.
Does TouchDrop cover the US, the UK and the Netherlands like Paper Run's markets?
Yes. TouchDrop operates in the United States (touchdrop.co/us, printed in the US and sent via USPS Marketing Mail), the United Kingdom (touchdrop.co, via Royal Mail), Australia (touchdrop.com.au, via Australia Post) and the Netherlands (touchdrop.co/nl, via PostNL). US postcards start at US$0.65 per card on Scale for a single send of 501+ cards; automations and smaller sends cost US$0.79 per card. US monthly plans are Starter US$79, Growth US$199 and Scale US$399, all USD. Campaigns use the same Shopify and Klaviyo triggers. Each market mails domestic addresses only.
What switching involves
- Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
- Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
- Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
- Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
- Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.
Head-to-head comparisons
Compare other direct mail platforms
- PostPilot alternative for Australian Shopify brands
- PostGrid alternative for Australian Shopify brands
- Lob alternative for Australian Shopify brands
- Paperplanes alternative for Australian Shopify brands
- ZAP~POST alternative for Australian Shopify brands
- Postal Agent alternative for Australian Shopify brands
- BirdseyePost alternative for Australian Shopify brands
- Cardly alternative for Australian Shopify brands
- Touchcard: what to use now the postcard app is delisted
- Inkit: why it is no longer a direct mail platform
- Switching retention postcards from PostPilot
- Poplar alternative for Australian Shopify brands
- Oppizi alternative for Australian Shopify brands
- Direct mail industry news
Self-serve retention postcards, mailed domestically.
Connect Shopify, pick a flow, and see per-recipient ROAS. No minimums.
Get started free