What's a Lob alternative for Australian DTC brands?

TouchDrop handles self-serve Shopify retention postcards in the United States, the UK, Australia and the Netherlands, using USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands, with regional billing. Lob suits engineering-owned print-and-mail integrations, operational mail, letters and cheques, and HIPAA-compliant mailings on Enterprise; TouchDrop provides marketing postcards, not a public send API.

Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.

Lob Alternative for Australian Shopify Brands

The Lob alternative for a marketing team is TouchDrop: self-serve retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands, using USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands and regional billing. Lob is direct mail infrastructure for developers; the honest comparison is who does the assembly.

Written by Hylke Reitsma, co-founder of TouchDrop

Last updated: 29 October 2026. Every Lob fact on this page was checked against Lob's own live pages on 26 September 2026; details change, so confirm current terms on their site.

Lob alternative for Australian Shopify brands: developer API code blocks resolving into a simple marketing dashboard that sends a postcard to an Australian letterbox

Which should you choose?

Choose TouchDrop if a marketer runs the channel and you want abandoned cart, win-back and post-purchase postcards from Shopify, Klaviyo or Omnisend without an engineering build.
Choose Lob if an engineering team owns the mail programme and you need API-depth transactional mail, letters and cheques, or HIPAA-compliant mailings on its Enterprise tier.
Switching probably isn't worth it if your mail is operational (invoices, statements, compliance letters) rather than marketing postcards; TouchDrop does not replace that.

Lob vs TouchDrop: the core difference

Lob provides the infrastructure: a REST API for postcards, letters and cheques, with plans priced in USD around API mailing volume. You provide the integration, the trigger logic, the QR tracking and the reporting. TouchDrop ships all of that out of the box, connected to Shopify, Klaviyo and Omnisend, so your marketing team runs campaigns without a developer.

Feature	TouchDrop	Lob
Setup	Shopify custom-app setup in TouchDrop	Developer API integration
Target user	Marketing team	Engineering team
Currency	USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands)	USD
Postal network	USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands	USPS; international mail leaves the US by First Class
Retention triggers	Built in, from Klaviyo or Omnisend segments (abandoned cart, win-back)	Custom build required
Klaviyo segments	Yes, sync built in	Custom build required
QR tracking + ROAS	Built in	Custom build required
GST invoicing	Included in Australian AUD pricing	No
Campaign reporting	Real-time dashboard	Raw API data

When Lob is the better choice

Programmatic and operational mail at API depth. Invoices, statements, compliance letters and cheques generated from your own systems, with dynamic addresses and bespoke rendering logic, are exactly what a print-and-mail API is for.
Regulated mailings. Lob offers HIPAA-compliant mailings on its Enterprise tier, a requirement TouchDrop does not serve.
A US-centric mail program with engineering ownership. Lob's published per-piece rates are US postcard, letter and cheque rates, and its Developer tier starts at US$0 per month for up to 6,000 mailings a year.

When TouchDrop is the better choice

Your store is on Shopify and you want abandoned cart, win-back or post-purchase postcards running without developer time.
You use Klaviyo or Omnisend and want to mail existing segments automatically, with a CSV path for any other stack.
You mail existing Shopify customers in the United States, the UK, Australia and the Netherlands: each market prints and mails domestically, with USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands). See the pricing guide for your region.
Attribution is built in: every card carries a unique Shopify discount code and QR code, with ROAS in a live dashboard rather than raw API data.
Australian address hygiene runs automatically: AU validation, postcode checks, parcel-locker filtering, suppression lists and frequency caps on every campaign.

Frequently asked questions

Does Lob mail to Australia?

Only from the US. Lob's help centre says international mail leaves the US by USPS First Class, that only 4x6 postcards can be sent abroad, that it takes an extra 5-7 business days, and that every piece needs a US return address (checked 26 September 2026). TouchDrop prints and lodges inside Australia via Australia Post, with delivery typically 3-7 business days.

Is Lob no-code?

Lob lists no-code integrations alongside its REST API, but the product is built for developer and ops teams: plans are structured around API mailing volume and verification calls. TouchDrop is run from a dashboard by a marketer, with no engineering sprint.

What is the best Lob alternative for Australian Shopify brands?

TouchDrop. It ships the campaign layer Lob leaves to you: pre-built win-back, abandoned-cart and post-purchase flows from Shopify and Klaviyo events, per-recipient discount codes and QR attribution, printed and lodged inside Australia and billed in AUD with GST.

When is Lob the better choice?

Programmatic and operational mail: invoices, statements, compliance letters and cheques generated from your own systems at API depth, HIPAA-compliant mailings (its Enterprise tier), or bespoke rendering logic. If an engineering team owns the requirement, Lob's flexibility is the point.

How does Lob pricing compare to TouchDrop's?

Lob publishes a US$0 Developer plan (up to 6,000 mailings a year), then US$260 and US$550 monthly tiers, plus per-piece rates from US$0.905 per postcard on the Developer tier, all in USD. US postcards start at US$0.65 per card on Scale for a single send of 501+ cards; automations and smaller sends cost US$0.79 per card. US monthly plans are Starter US$79, Growth US$199 and Scale US$399, all USD. UK plans start at £39/month; Australian pricing is in AUD including GST and Dutch pricing is in EUR. TouchDrop's regional sites publish the current rates.

What switching involves

Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.