Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Switching Retention Postcards From PostPilot
PostPilot prints in the US and the UK, bills in USD, and does not mention Australia on its pricing or FAQ pages. This checklist covers switching retention postcards for US, UK and Australian customers to TouchDrop, which also serves the Netherlands: what carries over, what you rebuild, what has no equivalent, and how to run both platforms while you test. Each TouchDrop market prints and mails domestic addresses only.
Written by Hylke Reitsma, co-founder of TouchDrop
Last updated: 29 October 2026. PostPilot facts checked against postpilot.com/pricing and postpilot.com/faq on 26 September 2026.
Short answer: Your Klaviyo segments carry over untouched. Winback, abandoned-cart and post-purchase flows need rebuilding as TouchDrop triggers, and artwork needs a re-layout to 8.5 x 5.5 in for the US or 210 x 99 mm for the UK, Australia and the Netherlands. Prospecting, handwritten cards and Amazon attribution have no TouchDrop equivalent; keep PostPilot for campaigns that need them, rather than keeping it solely for US or UK recipients.
The switching checklist
- Decide what moves. List every PostPilot flow and one-off campaign by country and purpose. Retention flows for existing customers in the United States, the UK, Australia and the Netherlands can move to TouchDrop; keep campaigns that rely on AcquisitionAI, SiteMatch, MailMatch, handwritten cards, Amazon attribution or managed service with PostPilot.
- Split your segments by country and purpose. Add a country condition and a clear platform owner to each audience, so each TouchDrop campaign receives only domestic addresses for its market and no recipient sits in overlapping sends. TouchDrop mails domestic addresses only and never sends a card overseas.
- Connect TouchDrop. Connect your Shopify store through the custom-app setup inside TouchDrop, then connect Klaviyo (or Omnisend) so the same segments appear on the TouchDrop side.
- Re-lay out the artwork. TouchDrop's card is 8.5 x 5.5 in in the US or 210 x 99 mm in the UK, Australia and the Netherlands, at 300 DPI and supplied as PNG or PDF, with the local postal address block kept clear. See the artwork guide.
- Rebuild each flow as a trigger. Winbacks run from Shopify order history or a Klaviyo segment, abandoned cart from Shopify's cart event, post-purchase from the order. Every card gets its own Shopify discount code and QR.
- Stop double-mailing during the overlap. TouchDrop applies a 45-day cooldown after each send and caps any customer at three pieces in a rolling 90 days, but it cannot see PostPilot's sends. Keep country, purpose and platform ownership explicit so no customer sits in overlapping audiences.
- Check the destination market. Use USPS Marketing Mail in the US, Royal Mail in the UK, Australia Post in Australia and PostNL in the Netherlands, with USD (US), GBP (UK), AUD including GST (Australia) and EUR (Netherlands); confirm the artwork and pricing for each market before sending.
- Wind down the PostPilot side. PostPilot says you can change or cancel a plan at any time, with no contracts. Card costs come out of a balance you fund, so turn off auto-renew and check what is left with PostPilot support before you cancel.
What carries over, and what does not
| Feature | TouchDrop | PostPilot |
|---|---|---|
| Klaviyo lists and segments | Carry over: TouchDrop syncs Klaviyo segments | Synced from Klaviyo |
| Winback and VIP winback flows | Rebuild as win-back triggers from Shopify order history or a Klaviyo segment | Built-for-you automations |
| Abandoned cart and checkout | Rebuild as a Shopify abandoned-cart trigger | Automated retargeting via MailMatch |
| Post-purchase and thank-you cards | Rebuild as a post-purchase trigger | Triggered campaigns |
| Artwork | Re-lay out to 8.5 x 5.5 in (US) or 210 x 99 mm (UK, AU, NL) | 4x6, 6x9 or 6x11 inch |
| Handwritten cards and Cardalogs | No equivalent | Offered |
| AcquisitionAI, SiteMatch, MailMatch | No equivalent: TouchDrop mails customers you already have | Offered (MailMatch is US-only) |
| Amazon revenue (Halo) | No equivalent | Offered |
| Attribution window | 60 days by default, unique Shopify code and QR per card | 60 days per Shopify recipient |
Running both platforms side by side
You do not have to switch every campaign. TouchDrop can run retention postcards for existing customers in the United States, the UK, Australia and the Netherlands, while PostPilot keeps the prospecting, handwritten-card, Amazon-attribution or managed-service campaigns you still need. Both platforms count an order inside 60 days of a card; compare results using the same attribution window and account for the billing currency of each market.
US postcards start at US$0.65 per card on Scale for a single send of 501+ cards; automations and smaller sends cost US$0.79 per card. US monthly plans are Starter US$79, Growth US$199 and Scale US$399, all USD. UK plans start at £39/month; Australian pricing is in AUD including GST and Dutch pricing is in EUR.
For the full feature comparison, see the PostPilot alternative page, or our PostPilot review for what PostPilot does well.
Frequently asked questions
Can I run PostPilot and TouchDrop side by side?
Yes. Split audiences by country and campaign purpose, and keep each recipient out of overlapping sends. TouchDrop can take retention postcards for existing Shopify customers in the United States, the UK, Australia and the Netherlands; each market mails domestic addresses only. Keep PostPilot for campaigns relying on its prospecting, handwritten cards, Amazon attribution or managed service, not simply because recipients are in the US or UK.
Will my PostPilot designs work on TouchDrop?
Your artwork will, after a re-layout. PostPilot's US cards are 4x6, 6x9 or 6x11 inches; TouchDrop's card is 8.5 x 5.5 in in the US and 210 x 99 mm in the UK, Australia and the Netherlands, at 300 DPI with the local postal address block kept clear. Plan a re-layout rather than a straight resize.
Do I lose my Klaviyo segments when I switch?
No. The segments live in your Klaviyo account, so they stay where they are, and TouchDrop syncs Klaviyo segments directly. You pick the segment and set the offer on the TouchDrop side, and any wait before the card belongs in the segment rule.
What happens to money left in my PostPilot balance?
PostPilot deducts card costs from a balance you fund, with optional auto-renew, and says plans can be changed or cancelled at any time. Its pricing and FAQ pages do not describe refunds of an unused balance, so ask PostPilot support before you cancel, and turn off auto-renew first.
How do I compare results before and after the switch?
Keep the window the same. PostPilot tracks each Shopify customer who received a card for 60 days, and TouchDrop's default attribution window is also 60 days, so a winback on each platform reads on the same clock. TouchDrop rates are at touchdrop.com.au/guide/pricing.
Head-to-head comparisons
Compare other direct mail platforms
- PostPilot alternative for Australian Shopify brands
- PostGrid alternative for Australian Shopify brands
- Lob alternative for Australian Shopify brands
- Paperplanes alternative for Australian Shopify brands
- ZAP~POST alternative for Australian Shopify brands
- Postal Agent alternative for Australian Shopify brands
- BirdseyePost alternative for Australian Shopify brands
- Cardly alternative for Australian Shopify brands
- Touchcard: what to use now the postcard app is delisted
- Paper Run alternative for Australian Shopify brands
- Inkit: why it is no longer a direct mail platform
- Poplar alternative for Australian Shopify brands
- Oppizi alternative for Australian Shopify brands
- Direct mail industry news
Move a retention flow, not every campaign.
Connect Shopify and Klaviyo, rebuild one winback and mail domestic recipients in the relevant market.
Get started free