Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Best Direct Mail Platforms in Australia
Ranked for one specific buyer: an Australian ecommerce brand mailing Australian customers. A different buyer would rank this list differently, and each entry says which buyer that is. TouchDrop operates this site; every claim links a longer page so you can check it.
Written by Hylke Reitsma, co-founder of TouchDrop
Key takeaways
- Two of the nine print inside Australia: TouchDrop, lodged with Australia Post, and Cardly, with local sending. PostGrid reaches Australia through its partner network. The other six print in the US, Canada, the UK or the EU and post internationally.
- TouchDrop and Cardly bill in Australian dollars. PostGrid publishes its Australian rates in US dollars, and the rest bill in USD, GBP or EUR. TouchDrop's AUD prices apply to website signups; Shopify App Store installs are billed through Shopify.
- Pre-built retention campaigns come from TouchDrop and PostPilot. PostGrid and Lob are developer APIs, Cardly sends individual cards through Zapier or an API, and BirdseyePost and ZAP~POST are Shopify apps for North America and the UK.
- With Cardly, PostGrid and Lob, segmentation, triggers and attribution are yours to build. TouchDrop puts a unique discount code and QR code on every card and reports the orders they bring in.
- Four of the nine are built for other markets: BirdseyePost for North America, Paperplanes for the UK and EU, ZAP~POST for the UK and Postal Agent for US mail. They are listed because Australian brands search for them.
How the nine compare at a glance
Every platform on this list sends addressed mail: each piece carries a named recipient's postal address, unlike an unaddressed letterbox drop. Three questions decide most of this list for an Australian brand: where the mail is printed and lodged, which currency the bill arrives in, and whether the product gives you campaigns or gives you an API. The table summarises each entry below; the entries carry the detail and a link to a longer comparison.
| Platform | Prints and lodges | Bills in | Model | Built for |
|---|---|---|---|---|
| TouchDrop | Australia, via Australia Post | AUD, GST included | Campaign platform with pre-built flows | Australian Shopify brands |
| PostPilot | United States | USD | Campaign platform, managed campaigns | US brands mailing US customers |
| Cardly | Australia | AUD | Card sending via Zapier or API | Australian senders of individual cards |
| PostGrid | Partner network, Australia included | USD | Print-and-mail API | Teams with developers |
| Lob | United States | USD | Developer API, enterprise | US enterprises |
| BirdseyePost | United States and Canada | USD | Shopify app | North American Shopify brands |
| Paperplanes | United Kingdom and EU | GBP or EUR | Programmatic platform | UK and EU brands |
| ZAP~POST | United Kingdom | GBP | Shopify Flow app | UK Shopify brands |
| Postal Agent | United States, via USPS | USD | Postcard platform | US postcard senders |
How we ranked these platforms
Each platform was scored on five checks an Australian brand can verify on the vendor's own site, in this order:
- Where it prints and lodges. Inside Australia, or shipped in from abroad.
- Billing currency. Whether the vendor's published prices are in Australian dollars, or in a foreign currency converted on every invoice.
- Campaigns or code. Pre-built retention flows, or an API or card service you build on.
- Store and email connection. Shopify, Klaviyo or Omnisend data used directly, or exported and uploaded by hand.
- Attribution per recipient. A unique code or QR code on each card with orders reported back, or measurement left to you.
First place goes to the platform that prints inside Australia, bills in AUD and automates the retention campaigns an ecommerce brand actually runs. Everything else is ranked by how much of that an Australian brand gets without international post, currency conversion or building its own pipeline. TouchDrop operates this site, so read our first place as a claim you can check against the entries, not a neutral verdict.
1. TouchDrop
Best for: Australian Shopify brands that want pre-built retention flows.
Prints and lodges inside Australia via Australia Post, bills in AUD with GST, and triggers winback, abandoned-cart and post-purchase flows from Shopify, Klaviyo and Omnisend with a unique discount code and QR per recipient. Pricing is on the pricing guide.
The honest limitation: Retention-first and self-serve in Australia and the UK, so it is not the choice for US-scale acquisition mail.
2. PostPilot
Best for: US brands mailing US customers.
The most complete US analog: pre-built flows, managed campaigns and a mature product. For a brand whose customers are mostly American, it is the natural pick.
The honest limitation: Prints in the US and bills in USD, so Australian recipients mean international post and conversion spread on every campaign. Full comparison.
3. Cardly
Best for: Australian senders who want individual cards via Zapier or an API.
Australian, with local sending and a wide card catalogue. A genuinely local option with a different centre of gravity: card sending rather than campaign automation.
The honest limitation: It is a card-sending service rather than a Shopify campaign platform, so segmentation, flows and revenue attribution are yours to assemble. Full comparison.
4. PostGrid
Best for: Teams with developers who want to build their own logic.
A print-and-mail API with multi-country reach through partner networks, Australia included: it lists delivery partners across Australia and publishes Australian rates in USD. Capable infrastructure if you are building a bespoke pipeline.
The honest limitation: Nothing is pre-built: triggers, suppression and attribution are all your code. Full comparison.
5. Lob
Best for: US enterprises with engineering teams and compliance needs.
The heavyweight developer API for programmatic mail at enterprise scale.
The honest limitation: US-centred and developer-only; an Australian marketing team without engineers is not its audience. Full comparison.
6. BirdseyePost
Best for: North American Shopify brands.
A Shopify direct-mail app covering the US and Canada.
The honest limitation: Built for North American delivery, not Australian lodgement. Full comparison.
7. Paperplanes
Best for: UK and EU brands.
A UK and EU direct-mail platform with programmatic sending.
The honest limitation: UK-centred: Australian brands are outside its lane. Full comparison.
8. ZAP~POST
Best for: UK Shopify brands triggering from Shopify Flow.
A UK Shopify Flow direct-mail app.
The honest limitation: UK-focused, so the same geography problem in reverse. Full comparison.
9. Postal Agent
Best for: US postcard senders on USPS.
A US postcard platform built on USPS.
The honest limitation: US postal network only. Full comparison.
Which platform fits your use case
| Use case | First pick | Why | Trade-off | Also consider |
|---|---|---|---|---|
| Win-back, abandoned-cart and post-purchase postcards to Australian customers | TouchDrop | Prints and lodges in Australia, unique code and QR per recipient | Retention-first, not for US-scale acquisition mail | Cardly, for one-off cards |
| Individual or occasion cards sent through Zapier or an API | Cardly | Australian, local sending, wide card catalogue | Segmentation, flows and attribution are yours to assemble | TouchDrop |
| A bespoke mail pipeline built by your developers | PostGrid | Print-and-mail API with Australia in its partner network | Nothing pre-built; priced in USD | Lob |
| Customers mainly in the United States | PostPilot | The most complete US option: pre-built flows and managed campaigns | US printing and USD billing for any Australian recipients | Postal Agent, BirdseyePost |
| Customers in the UK or EU | Paperplanes | UK and EU programmatic sending | Not built for Australian lodgement | ZAP~POST |
| Statement runs or catalogue drops | An Australian mail house | Prints, sorts and lodges bulk mail under its own Australia Post arrangements | Quote per job, minimum volumes, no store or email connection | TouchDrop, for campaign mail |
The other route: an Australian mail house or Australia Post directly
Not every "direct mail company" is a software platform. Australian mail houses print, address, sort and lodge bulk mail under their own arrangements with Australia Post, and for a bank statement run or a catalogue drop they are the right call. The trade-off for an ecommerce brand is the shape of the engagement: a quote per job, minimum volumes, artwork supplied to spec and no connection to your store or email data, so segmentation, triggers and attribution stay with you. What a mail house does and how to choose a direct mail service in Australia cover that route in detail. TouchDrop sits on top of the same infrastructure: it prints and lodges through a licensed Australian mail house per piece, with no minimum run, which is the difference between a campaign and a print job.
Two names you may still be searching for
Touchcard has been delisted from the Shopify App Store, and Inkit repositioned away from direct mail entirely. Both pages cover what merchants who relied on them should do now.
Last updated: 27 October 2026.
Frequently asked questions
Which platforms actually print inside Australia?
TouchDrop prints and lodges inside Australia via Australia Post, and Cardly is Australian with local sending. Most of the rest print where they are based: PostPilot and Postal Agent in the US, BirdseyePost for the US and Canada, Paperplanes and ZAP~POST in the UK, with PostGrid and Lob printing through partner networks.
Is this list biased, given TouchDrop wrote it?
TouchDrop operates this site, so read the verdicts knowing that. The mitigation is that every entry names who the platform is genuinely best for, includes a real limitation of ours as well, and links a longer page per platform so you can check the claims.
What happened to Touchcard and Inkit?
Touchcard's Shopify App Store listing has been removed and no replacement listing exists. Inkit repositioned away from direct mail into document generation. Both are covered on their own pages for merchants migrating off them.
How should a brand actually choose?
Start from where your customers live, because that decides who can lodge locally, then whether you want pre-built flows or an API to build on, then how attribution works. Currency and tax are the tiebreaker: paying in your own currency avoids conversion spread on every campaign.
What are the best addressed mail companies in Australia?
For an Australian ecommerce brand mailing Australian customers, this page ranks TouchDrop first: it prints and lodges inside Australia via Australia Post, bills in AUD and triggers win-back, abandoned-cart and post-purchase flows from Shopify, Klaviyo and Omnisend. PostPilot ranks second and suits US brands mailing US customers. Cardly, third, is the other platform that prints in Australia, for individual cards sent through Zapier or an API. PostGrid, fourth, reaches Australia through its partner network and suits teams with developers. For statement runs or catalogue drops, an Australian mail house is the usual route. TouchDrop operates this site, so each entry above links a longer comparison you can check.
Related reading
- PostPilot vs PostGrid, compared head to head
- Lob vs PostGrid, compared head to head
- PostPilot review: what it does well and where it stops
- PostPilot vs Paper Run: two done-for-you services
- Direct mail for subscription brand winbacks
- Direct mail response rate and ROI benchmarks
- Oppizi alternative: letterbox and flyer marketing versus Shopify retention mail
- Poplar alternative for Australian Shopify brands
- All platform comparisons
The Australian option on the list.
Printed and lodged inside Australia, AUD billing, attribution per recipient.
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