Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
PostPilot Alternative for UK Shopify Brands
PostPilot is a US direct mail platform with a UK page, a London print site and a team that runs campaigns for you, priced in US dollars. TouchDrop is the self-serve option for UK Shopify brands: retention postcards triggered from Shopify and Klaviyo, printed in the UK, posted with Royal Mail and priced in pounds.
Written by Hylke Reitsma, co-founder of TouchDrop
Last updated: 22 October 2026. PostPilot facts checked against postpilot.com/uk and postpilot.com/pricing on that date. Prices change, so confirm current terms with PostPilot.
Which should you choose?
- Choose TouchDrop if you want to run win-back, abandoned-cart and post-purchase postcards yourself from Shopify and Klaviyo, pay in pounds, and keep a discount code and QR code on every card.
- Choose PostPilot if you want a managed programme with strategy and creative done for you, prospecting through lookalike audiences and site-visitor retargeting, or native Recharge and Amazon reporting.
- Switching probably isn't worth it if PostPilot's prospecting or managed services bring in a large share of your new customers; TouchDrop mails existing customers only.
Short answer: PostPilot suits UK brands that want a done-for-you direct mail team and prospecting, and accept US dollar pricing. TouchDrop suits UK Shopify brands that want to run retention postcards themselves, printed in the UK and billed in pounds, from £39 a month.
How TouchDrop compares to PostPilot in the UK
Both platforms connect to Shopify and Klaviyo and print personalised postcards close to the customer. PostPilot covers the whole funnel, from finding new customers to win-backs, and its paid plans add strategists and designers, with a data science team on Pro. TouchDrop covers retention: the customer who bought, left a cart or went quiet. You set up the flows, and TouchDrop handles print, post, discount codes and order matching.
| Feature | TouchDrop | PostPilot |
|---|---|---|
| Model | Self-serve: you pick the flows, TouchDrop prints and posts | Platform plus managed services: strategy, creative and optimisation done for you on paid plans |
| Printing in the UK | UK printing house, Royal Mail second class | Own print facilities in South Carolina, Arizona and London |
| Delivery time | Typically 3 to 4 working days from dispatch | From concept to the customer in under a week (its UK page) |
| Currency | Pounds for website signups | US dollars on its pricing page |
| Plans | Starter £39, Growth £129 and Scale £299 a month | Free; Growth $99 a month ($82.50 billed annually); Pro $499 a month ($419 billed annually); Enterprise custom |
| Card price | £1.80 each for 1 to 499, £0.66 for 500 to 4,999, £0.57 for 5,000 to 14,999 and £0.53 for 15,000 or more, print and postage included | UK A5 postcard: 79 cents on Growth, as low as 59 cents on Pro, in US dollars, postage included |
| Shopify and Klaviyo | Shopify store connection; Klaviyo segment sync and flow webhooks; Klaviyo Technology Partner | Native Shopify and Klaviyo integrations; calls itself a Klaviyo Premier Tech Partner |
| Other connections | Omnisend segments, CSV upload, integration API | Native Recharge integration, open API, Amazon Seller Central reporting |
| Prospecting | Not offered | Lookalike audiences, site-visitor retargeting; email-to-address matching for US customers |
| Measurement | Unique discount code and QR code per card; orders matched for 60 days by default | Real-time dashboards and holdout-tested incremental ROAS |
| Minimums and contracts | No print minimums; cancel any time | No contracts, setup fees or minimums (its pricing page) |
These pound prices apply to brands that sign up on touchdrop.co. Brands that install TouchDrop from the Shopify App Store pay per card in US dollars through Shopify.
What you pay on each
PostPilot's pricing page lists a Free plan that charges for postcards and postage, Growth at $99 a month and Pro at $499 a month. Annual billing brings those plans to $82.50 and $419 a month. For UK sends it lists an A5 postcard at 79 cents on Growth and as low as 59 cents on Pro. All of it is in US dollars, so a UK brand paying in pounds sees its bill move with the exchange rate. TouchDrop's UK plans cost Starter £39, Growth £129 and Scale £299 a month, and cards cost £1.80 each for 1 to 499, £0.66 for 500 to 4,999, £0.57 for 5,000 to 14,999 and £0.53 for 15,000 or more, print and postage included. A card triggered one at a time from a Klaviyo flow costs £1.80; batch sends of 500 or more get the lower bands. TouchDrop's UK rates are on the UK pricing guide.
When PostPilot is the better choice
- You want the work done for you. PostPilot's paid plans include strategy, design and optimisation, with a dedicated account manager on Pro.
- You want to find new customers by mail. Lookalike audiences and site-visitor retargeting have no TouchDrop equivalent.
- You sell subscriptions through Recharge or sell on Amazon. PostPilot lists a native Recharge integration and Amazon Seller Central reporting.
- You also mail US customers. PostPilot prints in South Carolina and Arizona as well as London.
When TouchDrop is the better choice
- You want to pay in pounds, with UK plans from £39 a month and no exchange-rate swing.
- You want to run retention flows yourself: win-back, abandoned cart and post-purchase, triggered from your Shopify store, a Klaviyo segment or a Klaviyo flow webhook.
- You want each sale tied to one recipient. Every card carries its own discount code and QR code, and TouchDrop matches orders to the campaign for 60 days by default.
- You send batches of 500 cards or more, where TouchDrop's rate drops to £0.66 a card.
Frequently asked questions
What is the best PostPilot alternative for UK Shopify brands?
TouchDrop, if you want to run retention postcards yourself and pay in pounds. It sends win-back, abandoned-cart and post-purchase postcards from your Shopify store, Klaviyo and Omnisend, prints them in the UK, posts them with Royal Mail second class and puts a discount code and QR code on every card. Plans start at £39 a month.
Does PostPilot mail in the UK?
Yes. PostPilot's UK page says it sends direct mail within the UK, and its pricing page lists its own print facilities in South Carolina, Arizona and London (checked 22 October 2026).
How much does PostPilot cost?
PostPilot's pricing page quotes US dollars. The Free plan charges for postcards and postage only. Growth costs $99 a month, or $82.50 a month billed annually, with cards from 68 cents including postage. Pro costs $499 a month, or $419 a month billed annually, with cards at 64 cents or less by volume. Enterprise is custom. Those card prices are for US 4x6 postcards. For the UK, the page lists an A5 postcard at 79 cents on Growth and as low as 59 cents on Pro, also in US dollars.
Can TouchDrop find new customers the way PostPilot does?
No. PostPilot sells prospecting: lookalike audiences, site-visitor retargeting and managed acquisition campaigns. TouchDrop mails customers who have bought from you or joined your list.
What does a triggered postcard cost on TouchDrop in the UK?
TouchDrop prices UK cards by the size of each send: £1.80 each for 1 to 499, £0.66 for 500 to 4,999, £0.57 for 5,000 to 14,999 and £0.53 for 15,000 or more. A card triggered one at a time from a flow is a send of one, so it costs £1.80. Print and postage are included.
What switching involves
- Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
- Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
- Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
- Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
- Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.
Related reading
Retention postcards for your UK customers, priced in pounds.
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