Disclosure: this page is published by TouchDrop, which offers a competing direct mail product. Competitor facts are checked against each vendor's own live pages.
Stannp Alternative for UK Shopify Brands
Stannp is a UK print and mail platform, based in Barnstaple, Devon, that posts postcards, letters and greeting cards from a free plan. TouchDrop does one of those jobs: retention postcards for Shopify brands, triggered from Shopify and Klaviyo, printed in the UK and posted with Royal Mail. This page sets the two side by side so you can pick the one that fits what you post.
Written by Hylke Reitsma, co-founder of TouchDrop
Last updated: 22 October 2026. Stannp facts checked against stannp.com/uk, its UK pricing page, its integrations page and its ecommerce page on that date. Prices change, so confirm current terms with Stannp.
Which should you choose?
- Choose TouchDrop if you run a Shopify store and want win-back, abandoned-cart and post-purchase postcards triggered from Shopify and Klaviyo, with a discount code and QR code on every card and orders matched back to each campaign.
- Choose Stannp if you post letters or greeting cards as well as postcards, run one-off campaigns from a free plan, or connect your own systems through Zapier, Make, HubSpot or an API.
- Switching probably isn't worth it if most of what you post is letters, and your team already runs Stannp from Klaviyo's webhook step and measures results in its own analytics.
Short answer: Stannp suits teams that post several kinds of mail and want a free plan and low monthly fees. TouchDrop suits UK Shopify brands that want retention postcards to run from Shopify and Klaviyo, with attribution per card. At 2,500 cards, Stannp's calculator shows £0.96 for an A6 postcard on Starter and TouchDrop charges £0.66 for a 210 x 99 mm card.
How TouchDrop compares to Stannp
Both platforms print a personalised card and hand it to Royal Mail. Stannp sells the print and post across many uses, from ecommerce to healthcare and parking, and says 90,000 brands have adopted it and that it has sent over 200 million items since 2014. TouchDrop builds the retention campaigns around the card: the trigger, the segment, the discount code, the QR code and the order matching.
| Feature | TouchDrop | Stannp |
|---|---|---|
| What it is | Retention postcards for Shopify brands, triggered from Shopify, Klaviyo and Omnisend | Self-serve print and mail platform for postcards, letters and greeting cards |
| Printing and post | UK printing house, Royal Mail second class | Prints and posts the next business day; Royal Mail delivery |
| Delivery time | Typically 3 to 4 working days from dispatch | Standard Mail usually 3 to 5 business days (their wording) |
| Plans | Starter £39, Growth £129 and Scale £299 a month | Free £0, Starter £12, Growth £48, Premium £315 a month; 20% off annually; Enterprise custom |
| Postcard price | £1.80 each for 1 to 499, £0.66 for 500 to 4,999, £0.57 for 5,000 to 14,999 and £0.53 for 15,000 or more, print and postage included | A6 postcard £0.96 each for 2,500 on Starter, print and postage included |
| Formats | Postcards, 210 x 99 mm | A6 and A5 postcards, A5 enveloped postcards, A4 letters, A5 greeting cards |
| Shopify | Connects to your store for per-card discount codes and order attribution | Ecommerce page says it connects with platforms like Shopify |
| Klaviyo | Segment sync and flow webhooks; listed in the Klaviyo App Marketplace | Klaviyo's webhook step in each flow |
| Other connections | Omnisend segments, CSV upload, integration API | Zapier, Make, HubSpot webhooks, REST API |
| Results | Unique discount code and QR code per card; orders matched back for 60 days by default | Live mail tracking from Starter; campaign tracking and reporting |
| Minimum order | None | None (its pricing page) |
These pound prices apply to brands that sign up on touchdrop.co. Brands that install TouchDrop from the Shopify App Store pay per card in US dollars through Shopify.
What a card costs on each
Stannp charges a monthly plan fee from £0 and a per-item price that includes print and postage; its calculator gives £0.96 for an A6 postcard at 2,500 cards on Starter, which saves £0.06 a card against the Free plan. TouchDrop's plans cost Starter £39, Growth £129 and Scale £299 a month, and its per-card price follows the size of each send: £1.80 each for 1 to 499, £0.66 for 500 to 4,999, £0.57 for 5,000 to 14,999 and £0.53 for 15,000 or more. A card triggered one at a time from a Klaviyo flow is a send of one, so it costs £1.80. Batch sends of 500 or more, such as a monthly win-back segment, get the lower bands. TouchDrop's UK rates are on the UK pricing guide.
When Stannp is the better choice
- You post more than postcards. Stannp prints A4 letters, enveloped postcards and A5 greeting cards; TouchDrop prints one postcard size.
- You want to start without a monthly fee. Stannp's Free plan costs £0 a month and is pitched at one-off campaigns.
- You run your own integrations. Stannp lists Zapier, Make, HubSpot webhooks and a REST API.
- You send outside the UK. Stannp has US and Canada sites and says you can post any item anywhere in the world.
When TouchDrop is the better choice
- You want retention flows ready to switch on: win-back, abandoned cart and post-purchase, triggered from your Shopify store, a Klaviyo segment or a Klaviyo flow webhook.
- You want each sale tied to one recipient. Every card carries its own discount code and QR code, and TouchDrop matches orders to the campaign for 60 days by default.
- You send batches of 500 cards or more, where TouchDrop's rate drops to £0.66 a card.
- You want a Klaviyo connection you do not maintain flow by flow. TouchDrop is an official Klaviyo Technology Partner, listed in the Klaviyo App Marketplace.
Frequently asked questions
What is the best Stannp alternative for UK Shopify brands?
TouchDrop, if what you post is retention postcards to your own customers. It runs win-back, abandoned-cart and post-purchase postcards from your Shopify store, Klaviyo and Omnisend, prints them in the UK, posts them with Royal Mail second class and gives every card its own discount code and QR code. Plans start at £39 a month.
How much does Stannp cost?
Stannp's UK pricing page lists a Free plan at £0, Starter at £12, Growth at £48 and Premium at £315 a month, with 20% off for annual billing and custom Enterprise plans. Its calculator prices an A6 postcard at £0.96 each for 2,500 cards on Starter, print and postage included (checked 22 October 2026).
Does Stannp work with Shopify and Klaviyo?
Stannp's integrations page connects Klaviyo flows through Klaviyo's webhook step and HubSpot workflows through HubSpot's webhook action, alongside Zapier, Make and its API. Its ecommerce page says it connects with platforms like Shopify. TouchDrop connects to your Shopify store, syncs Klaviyo segments, takes Klaviyo flow webhooks and is listed in the Klaviyo App Marketplace.
What does a triggered postcard cost on TouchDrop in the UK?
TouchDrop prices UK cards by the size of each send: £1.80 each for 1 to 499, £0.66 for 500 to 4,999, £0.57 for 5,000 to 14,999 and £0.53 for 15,000 or more. A card triggered one at a time from a flow is a send of one, so it costs £1.80. Print and postage are included.
Can I use Stannp and TouchDrop together?
Yes. Brands that post letters or greeting cards through Stannp can run their retention postcards on TouchDrop. Keep the same customers out of both audiences so nobody gets mail from both for the same reason.
What switching involves
- Data: your Klaviyo or Omnisend segments stay where they are. Connect the account and pick the segment on the TouchDrop side, or upload a CSV from any other tool.
- Artwork: supply the card to TouchDrop's artwork spec, with the right side of the back kept clear for the address block. Plan a re-layout rather than a straight resize.
- Connections: connect Shopify through the custom-app setup inside TouchDrop so each card gets its own discount code and orders attribute back, and point a Klaviyo flow webhook at TouchDrop if a flow drives the send.
- Test first: there are no print minimums, so mail one small segment, read the result over the 60-day attribution window, then scale.
- Overlap: while both platforms run, keep the same customers out of both audiences so nobody gets two cards.
Related reading
Retention postcards for your UK customers.
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